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. Our challenge in the digital space is to define where that common ground is. If we are honest we will recognise that some of the digital tactics employed by advertisers - not always the biggest and not always ... challenging and high profile area: digital marketing to children. Our research involved conversations, face ...
speakers at this year's AOP Digital Publishing Summit...., will be Alisa Bowen, general manager, The Wall Street Journal Digital Network, Jakob Nielsen, managing director interaction, GroupM and Juan Lopez-Valcarcel, digital product consumer technology, Pearson ... working in digital publishing and for the second year running Brand Republic will be the headline media ...
The Institute of Direct Marketing has changed its name to the Institute of Direct and Digital...and market relevance. "Given the impact of digital technologies on marketing and the fact that the IDM ... Carpenter, global digital marketing director at GlaxoSmithKline; Lawrence Mitchell, marketing director ... Marketing and the first to develop a professional Certificate and Diploma in Digital Marketing, in 2005 ...
Three digital businesses, including We7 and Google, have welcomed the recommendations from...The 'Digital Opportunity: A Review of Intellectual Property and Growth' report commissioned ... to promote innovation and growth in the UK. It recommends the introduction of a digital copyright ... be simple: "This is where the hard work begins and as a digital industry, we want to make our voice clear ...
Latitude has won the search and pay-per-click accounts for outdoor retailer Snow+Rock.
in their companies. Digital trends of the business elite The upper echelons of the business elite ...
The 2010 ANNAs winners were announced by comedian John Bishop at the Mall Galleries on Wednesday 26th January 2011. Take a look at pictures from the night
Mobile Interactive Group (MIG), the mobile technology company, has acquired digital technology...Digital Jigsaw, which was founded in March 2007, will be integrated into MIG, which already has a 56% stake in the company, to support it with strategic digital social and app development. MIG ... project management, digital application development, social media product strategy, and strategic client ...
Next Fifteen Communications, the marcoms group that owns PR agency Bite and digital agency Type 3...anticipates it will have acquired the remaining 20% share by 2018. Bourne is the latest digital marketing investment by Next Fifteen. Last year it acquired Type 3, a 20-strong digital agency with offices in the US and UK, to form a new digital media consultancy named Beyond. Next Fifteen also acquired Hong Kong ...
Integrated agency Chemistry is to open what it claims is the UK's first digital shopper marketing...Chemistry Shopper will develop digital shopping strategies to mould consumer behaviour in-store. It will also build brands through personal relevance, using a raft of digital media, from social networks, mobile apps and tags, e-vouchers, m-commerce, location-based marketing , QR codes and digital point ...
