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LONDON - Data-driven marketing agency, Harvest Digital, has won the digital account for the world...Harvest Digital will be working alongside Zopa's other agencies, Karmarama, Sputnik, its PR agency, and Mediacom. Zopa was launched in March by the founders of Egg and former executives of Abbey and Tesco ... Betfair and eBay. Independent agency Harvest Digital was formed in 2001 as a full-service online ...
LONDON - The growth of digital television in the UK continues unabated according to new research...Figures for the first three months of this year show that 61.9% of households now have digital TV ... year and means there are now an estimated 15,417,398 households with digital television. Ofcom's latest Digital Television Update shows that Freeview-only homes have passed the 5m mark for the first ...
LONDON – The IDM has boosted its digital training offering with five new courses starting..., Data and Digital; Writing for Digital Media; and Measuring and Optimising Your E-Marketing Effectiveness. The additions mean that digital subjects now account for a quarter of IDM courses, following the launch in May of the IDM Diploma in Digital Marketing and the IDM Certificate in Digital Marketing, which ...
LONDON – Panasonic UK has appointed Inbox Digital to handle its eCRM business, following a five...could develop our CRM strategy across all digital channels and we selected Inbox based on its ability ...
LONDON - The Institute of Direct Marketing has unveiled its first digital marketing qualifications...to integrate digital into their overall marketing. To meet this demand, the IDM is launching a certificate in digital marketing, targeting clients who implement digital marketing campaigns. At the same time, a diploma in digital marketing has been launched targeting those who manage and resource projects. Both ...
of digital channels, including BBC Three and CBeebies....Latest figures for the end of the year show BBC's digital channels now have a reach of 17m, up 21 ... annual primetime share among digital homes growing by 27%, the second highest growth of the year behind E ... news channel ITV News. Jana Bennett, BBC director of television, said: "Last year, our digital ...
LONDON - Aegis Group has acquired award-winning Swedish digital creative shop Farfar, which works...Based in Stockholm and founded in 2000, the 22-strong Farfar will become part of the Aegis digital network Isobar, which launched last year and has bought 10 agencies in the last seven months. The Cannes ... producing some of the most creative work in the digital world. The Isobar vision of digital marketing ...
LONDON - Aegis has bought the digital agency De-construct, which counts the BBC and Marks & Spencer...been acquired to plug a gap in the UK offering of Aegis' global digital network Isobar. Other clients ... service capability and De-construct's award-winning capability in the digital space will now deliver ... then, with acquisitions including the Australian digital agency One Digital and Korea's Agency W ...
of the digital arena....is true of digital -- prospects can be tracked online and a large amount of insight into their behaviour ... not then offer a solution? No other marketing discipline is quite so well placed to understand digital ... lying at the core of their digital offering, just as they do offline for finance, insurance and travel ...
LONDON – Cineworld has selected Souk Digital to develop its new website, which will combine...subscription fee. In September, ad agency HDM merged with the direct marketing agency WDPA and the digital ... three divisions -- Souk Advertising, Souk Response and Souk Digital. If you have an opinion ...
