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. Our challenge in the digital space is to define where that common ground is. If we are honest we will recognise that some of the digital tactics employed by advertisers - not always the biggest and not always ... challenging and high profile area: digital marketing to children. Our research involved conversations, face ...
touchpoints. At present the most interesting is each title s digital publication. We have seen a greater emphasis on digital figures after the August ABC period and expect this to continue for the foreseeable future. Digital editions of magazines are not currently included in the headline ABC figure, they re ...
Digital technology is once again breaking down barriers, writes Stephen Gale, sales director...atmosphere, it s easy grasp the scale of investment that has been made in digital out of home technology in recent years. Digital screen technology is increasingly present in our working, travel and leisure ... to combine digital out of home s natural strengths - location, context and visual engagement - with live ...
Brands will not be able to value, protect and exploit their digital assets unless innovative...Digital assets understandably often focus on traditional media such as books, video and music ... and commercial value and, in some cases, have existed in digital form for some time. However there is wider ... collections of electronic files, documents and archives. Then there are the digital incarnations of brand ...
With digital increasingly becoming the primary vehicle of communication between brands...emerging from top educational institutions across a wide range of disciplines in the digital marketing ... innovation - for digital agencies and brands, the age of transformation is upon us. If it s difficult for the world s most forward-thinking digital agencies and production companies to keep up with the pace ...
of the digital TV switchover, writes Guy North, marketing communications director, Freeview....Last week, the Crystal Palace transmitter turned off its analogue signal marking a new era for TV across London and the South East. 2012 is set to be a historical year for TV in the UK, with the completion of digital switchover on 24 October following on from some of the biggest TV moments seen ...
There is an increasing polarisation in the digital display market, but which approach will win out...The digital display advertising market is taking off again. Much of this growth has been driven ... the ability to manage digital media campaigns across multiple inventory sources - through a single interface ... forward positive messages about the benefits of digital advertising over offline media, and of real ...
The recent news about WPP setting up an operation to distribute digital production work across...As reported by Brand Republic, the new operation, Deliver, is intended to exploit the scale of the group's digital production facilities and means WPP agencies such as Agenda in China, Aqua in South ... 'Riordan is managing director of Lemon Digital Production, a UK agency- to-agency digital production outsourcing house. ...
The explosion of digital as a marketing channel has sent the volume of customer data available...which of this data can add value to the digital experience, and to use it to refine targeting rather ... the time. But whilst pure-play digital agencies understand the strategy, execution and creativity ... manipulation. Applying this knowledge and experience in the digital world allows a greater level ...
Often born in online communities such as Reddit, 4chan and Tumblr, memes spread to the digital mainstream via platforms such as Facebook. Like most digital trends they move fast, and any brand hoping to use memes in its digital marketing strategy needs to be set up to respond to cultural ideas ...
