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The BBC's digital future

The BBC is to be allowed to launch a raft of new digital TV and radio stations following the news...on BBC1 and BBC2. BBC3 was the only digital service to be rejected by the government in its ... , opinions and creative content. The BBC's proposed digital radio stations aim to provide everything ...

ITV Digital needs to be rethought

terrestrial digital service ITV Digital, writes Claire Billings ..... Last week's news that ITV Digital is offering monthly subscription packages for as little as 1 ... and Granada, as well as rebranding ONdigital as ITV Digital and overhauling their own operations, undertook ... -TV channel ITV Sport as part of its ITV Digital offering. The sports channel is the key. It is already ...

The future of outdoor is digital

of the sector, with digital technology becoming increasingly important to the growth of the industry. While marketers and brand owners have moved on from viewing digital out-of-home technology simply as animated billboards, in many cases awareness of the full potential of digital signage remains low. Communicating a ...

Is this the end for digital terrestrial TV?

The ITV Digital saga looks to have been brought to an end today with the news that ITV Digital has...While last-minute frantic talks are still continuing, it looks unlikely that ITV Digital will continue in its current form. ITV Digital, owned by ITV companies Carlton Communications and Granada, has ... for the remaining two years of its £315m contract. ITV Digital instead offered the league £50m and said it could ...

Synaptic marketing: digital brains driving positive interactions

pinpoint the best targets using behavioural data, writes Ben Langdon, chief executive of Digital Marketing...-time generated online data begins to illustrate the potential of a semantic approach. Dubbed a form of "digital ... . Firstly, the digital brain identifies the customer who is generating fresh behavioural data, perhaps ... digitally printed and personalised mail pack including a brochure, based on the customer's ordering habits ...

Digital: L'Oreal campaign benefits from contextual targeting

through rates increase an additional 47%. Karen Casey, digital planning director at Zed, said: "'When ...

Radio Ga Ga

Ofcom's decision to award a new national digital radio multiplex licence to 4 Digital opens a new...In July, Ofcom announced that it had awarded the new Digital Audio Broadcasting national radio multiplex licence to 4 Digital Group -- a consortium of diverse and complementary business interests, led ... ) Female AC, celebrity and lifestyle (Closer) Emap Digital Radio Rolling news(Sky News Radio) Sky ...

BRIC Report: Magazine advertising spend

The total value of consumer magazine advertising revenue, print and digital, in Brazil, Russia...Consumer magazine digital advertising market (US$ millions) 2005 2006 2007 2008 ...

Online growth is good but there is still work to be done

of the market does not match its share of media consumption, writes Damian Burns, head of digital media at Zed...digital media man like me grinning like the proverbial cream-supping cat? The answer is simple -- online ... online media unless you were a digital marketer or Bill Gates. It was, therefore, unsurprising to witness ... single day. We can not expect planners to know online inside out and must, therefore, ensure digital ...

Superbrands case studies: BBC

. Today's digital BBC plays a key civic role in UK life and aims to be the most creative, trusted...Market The British broadcasting market is being transformed by digital technology and by 2012 the whole of the UK will be receiving digital television. Already 75 per cent or nearly 19 million households receive digital multi channel television and radio services from Sky, Virgin Media and Freeview ...

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