confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date. While the government will not finalise a date for a digital switchover until the medium accounts ...
Marketing directors don't need to be experts in everything, but a lack of digital understanding...The fragmentation of digital marketing, combined with cuts in training budgets, is creating a serious digital skills gap. As the 'go-to' person in organisations seeking to keep pace with digital ... shortages in digital marketing by providing up-to-date, industry-recognised knowledge. 'The moment we ...
Manchester City is ramping up its digital offensive ahead of the start of the Premiership football...of ventures driven through by the club's head of digital Richard Ayres, a former Trinity Mirror executive ... '. Other ventures include the introduction of a new digital membership scheme for season ticket holders ...
With an increasing number of platforms vying for a slice of digital marketing budgets, Marketing...global digital marketing report from Efficient Frontier, shows that Facebook advertising is set to grow ... and Facebook, other digital platforms can also offer valuable returns. 'We've had successful relationships ... of digital and social media optimisation agency Efficient Frontier . 'It's like setting up a call centre,' he ...
A web start-up that highlights online consumer deals has hired 33 Digital to help it take on market...Digital will highlight the trustworthiness of the brand and promote its tie-in with Facebook, which lets ...
nothing more than a pain. According to a report from TBG Digital published last week, brand campaigns ... this for all its worth - because, with Google+ having been released into the wild, its 15 minutes of digital ... , the head of digital at OMD, says you shouldn't lose sight of the fact that the Facebook situation is hardly ...
Trinity Mirror digital marketing director Paul Hood is to leave the company after four years...of the publisher s digital teams undertaken by Chris Ellis, managing director of its digital division. The shake-up is the latest overhaul of Trinity Mirror's digital operations and follows just months after it set up a new digital unit, headed by publishing director Matt Kelly. The publisher of the Daily ...
Engine has acquired digital agency Fantastic Thinking for an undisclosed sum....digital agency specialises in design, development, planning and creative. Clients include Evian, Gillette and Virgin Media. Engine has worked with Fantastic Thinking for several years, working on digital ... Klein, Engine UK chief executive, said: "Now more than ever a comprehensive digital production ...
Barratt Developments, the UK property development company, has retained LBi on its digital account...of its plans to expand its website and handle its digital marketing campaigns. LBi retained the account following a five-way pitch. It will continue to be the lead digital agency for its flagship brand Barratt ... . It will also devise a next-generation digital platform that will enhance the way in which new homes are bought ...
Future Publishing is boosting the digital presence of its cycling portfolio to capitalise...: "We have put a lot of work into our digital products this year at Future and the sports portfolio ... of developing the digital wing of its business into profit with the development of a range of apps, web ... paid-for lifestyle app for its T3 magazine, and the company announced in May that its digital ...
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