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Consolidated in digital win

18 Mar 2011 | by Matt Cartmell

Consolidated PR has been appointed by Digital UK to prepare London for the switchover to digital...The agency won the six-figure brief against seven agencies. Digital UK publicity manager Joe Smithies said Consolidated would handle a number of 'big projects' before the London switch in spring 2012. The only region still to choose an agency is Northern Ireland, with a pitch process set to begin shortly ...

TomTom in search for digital agency

03 Mar 2011 | by Campaign staff

TomTom, the GPS navigation system, is reviewing its pan-European digital advertising requirements.

Havard takes digital role at Wunderman

10 Mar 2011 | by Sara Kimberley

Wunderman has appointed Karl Havard, the managing director of the digital brand consultancy...In the newly created role, Havard will focus on building digital communications around customer insight. He will work on key clients including Land Rover, Ford and Microsoft as digital income at the WPP-owned agency hits 60 per cent of the total. As the managing director and founder of Somatica Digital, Havard ...

AOP Digital Summit line-up unveiled

31 Mar 2011 | by Staff

speakers at this year's AOP Digital Publishing Summit...., will be Alisa Bowen, general manager, The Wall Street Journal Digital Network, Jakob Nielsen, managing director interaction, GroupM and Juan Lopez-Valcarcel, digital product consumer technology, Pearson ... working in digital publishing and for the second year running Brand Republic will be the headline media ...

Mini in search for UK digital agency

24 Mar 2011 | by Anne Cassidy

BMW is looking for a lead digital agency in the UK to handle the online advertising activity...to compete for the business. Profero currently holds Mini's digital advertising account in the UK, while Lida, which handles direct marketing activity for Mini, has also created some digital work ... . Mini's decision to review follows the consolidation of its digital ad account into Profero three years ...

FT turns to US for digital growth

04 Mar 2011 | by Maisie McCabe

of digital growth, according to Ben Hughes, the brand's global commercial director and deputy chief executive....DDB. It will bid to drive digital paid-for subscriptions and will be geographically targeted. Digital played a large part in the FT's success during 2010. The FT's digital paid circulation grew 50 ... -represented in digital subscription terms. The US is the largest market for the FT in terms of print circulation. Its ...

Oxfam appoints Code Computerlove to digital account

04 Mar 2011 | by Sara Kimberley

digital marketing account....agencies. Code Computerlove will work alongside Oxfam's digital, marketing and communications teams ... money. The Charity has previously handled its digital work in-house, using agencies such as Razorfish on a project basis. Sarah Jordan, Oxfam head of digital communications, said: "Digital communication ...

Profero wins global digital account for Smirnoff

16 Mar 2011 | by Sarah Shearman

Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand....The digital agency picked up the business, previously handled by AKQA in the US, after a ... brands across Australia, China, Japan and Korea since 2007. As digital agency of record Profero will work on owned and paid digital properties, content, mobile and relationship management for Smirnoff ...

Cadbury rethinks Spots V Stripes digital strategy

29 Mar 2011 | by John Reynolds and Sarah Shearman

Cadbury is reviewing the digital strategy for its flagship Spots V Stripes London 2012 marketing..., but is searching for a digital agency to handle its online strategy, drive engagement and help attract a key ... -the-line and digital creative strategy were by Fallon. As part of the push, Cadbury has launched two limited ...

Times digital subscribers revealed at 79,000

29 Mar 2011 | by Mark Banham

' digital editions, which have been behind a paywall since July, have grown more than 60% in the last four...readership of The Times across print and digital. News International also said it is "expected ... , The Times and The Sunday Times had 79,000 monthly digital subscribers at the end of February, up from just under 50,000 on 31 October 2010, according to the results. This includes subscribers to the digital ...

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