26 Oct 2011
| by Kim Benjamin
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies constantly have to experiment and innovate to stay ahead of the curve. More than this, digital agencies need ...
departments more digitally savvy than ever before, digital agencies have to work hard to stay ahead ...
27 Oct 2011
| by Maisie McCabe
The question of how to make the transition to a digital future troubles all traditional media ...
than 20 per cent of listening.
Given the dithering over the strategy for digital switchover ...
, under the auspices of Digital Radio UK and the BBC, handed Rainey Kelly Campbell Roalfe/Y R a 10 ...
Betfair, the online bookmaker, has appointed Karmarama as its digital agency after a pitch....The account spans social media, mobile, product development and online creative.
Ben Carter, the head of online acquisition at Betfair, said: "We're impressed with Karmarama's digital capabilities ...
recent digital work was an online pastiche of a Ferrero Rocher ad, starring sporting heroes and created ...
Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital
in an interactive, motion-controlled race on Ocean Outdoor's large format digital screen, from tomorrow....their profile image projected onto the digital screen and will also be able to post news from the game onto ...
, said: "This imaginative and highly relevant outdoor campaign shows how well digital out of home ...
-European digital advertising business....for implementing Brother's first pan-European digital advertising strategy.
Brother has used agencies on a market-by-market basis to create its digital work, with the Manchester-based Code Computerlove handling ...
Vexed Digital, the digital agency launched by ex-Good Technology founder Richard Davies, has
20 Oct 2011
| by Alasdair Reid
John Murray wants to encourage the best in ideas and policies at Aegis Media's Digital Action Group...digital signing, for ages now. And it's also true that you can have too much of a good thing. We'd already ...
Media's Digital Action Group.
He has only just got his feet properly under his desk. Or, actually ...
agency networks, especially those that were slow digital adopters, have been injecting expertise (rather ...
Sony Ericsson is launching a panoramic digital outdoor campaign in Euston Station, which...Nine interlinked digital screens will push the phone's so-called "20:22 moment" and explain how the phone's Sony camera technology can be used in lowlight at dusk.
The campaign is using JCDecaux's new ...
Ericsson marketing director, said: "This digital media space in the heart of one of London's busiest ...
controlling interest in the parent company of Moment Systems, a digital advertising measurement firm in China....The UK-based advertising giant's digital arm WPP Digital first acquired a minority stake ...
advertising networks, JWT, was to acquire a majority stake in a Chinese digital agency, A4A, subject to regulatory approval.
Founded in 2003 and based in Beijing, A4A's offering includes digital strategy ...