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Diageo brand Pimm's has appointed Tullo Marshall Warren (TMW) to handle its digital account after a
Relentless Energy Drink, the Coca-Cola owned brand, is to break a cinema ad tomorrow featuring a new strapline, 'No half measures', and linked to exclusive online content.
Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady....The summer riots provided an unexpected boost for digital billboards. Police in Birmingham and Manchester hired vans bearing giant digital screens showing CCTV images of people who had run amok ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor ...
Foster's, the Heineken-owned lager brand, is looking to create an overarching digital strategy...The brand has appointed digital agency Lean Mean Fighting Machine to handle its online strategy and implementation over the next year. Its current digital activity centres on Australian duo Brad and Dan, who ... and feature on Foster's Twitter feed. The plan to refresh its digital strategy comes as Heineken hikes its ...
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business....The agency won the account after a competitive pitch, handled by the independent intermediary Peter Travis, who has had a longstanding relationship with Yakult since it launched in the UK in 1996. It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ...
Associated British Foods has appointed CMW to handle the digital advertising for its Allied...The agency won the business after a pitch, and will now be responsible for developing the digital ... . CMW's appointment marks the first time that Allied Bakeries has worked with a retained digital agency. Previously, the company used its above-the-line roster agencies, such as M C Saatchi, to work on digital ...
Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand....The digital agency picked up the business, previously handled by AKQA in the US, after a ... brands across Australia, China, Japan and Korea since 2007. As digital agency of record Profero will work on owned and paid digital properties, content, mobile and relationship management for Smirnoff ...
Britvic is looking for an agency to handle its UK digital and CRM activity....are not looking for a digital agency nor are we looking to replace our current CRM supplier. We are in regular discussions with marketing agencies about our digital approach, but we have not approached any agencies ...
Johnson & Johnson has named JWT London as the first-ever retained digital agency on its Listerine...The appointment comes as J J looks to significantly ramp up the digital marketing activity across its portfolio of healthcare brands. JWT, which already handles the above-the-line advertising account for Listerine, won the digital business after a pitch against specialist digital agencies ...
WCRS&Co has been appointed by Kerrygold, the Irish butter brand, to oversee its digital advertising...'s online activity, and is set to launch a major digital campaign for the company later this year. The appointment marks the first time that Kerrygold has held a retained digital agency. WCRS Co has worked ... tapping into their digital expertise as we move forward." ...
