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confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date. While the government will not finalise a date for a digital switchover until the medium accounts ...
Marketing directors don't need to be experts in everything, but a lack of digital understanding...The fragmentation of digital marketing, combined with cuts in training budgets, is creating a serious digital skills gap. As the 'go-to' person in organisations seeking to keep pace with digital ... shortages in digital marketing by providing up-to-date, industry-recognised knowledge. 'The moment we ...
The Royal Bank of Scotland Group is reviewing the digital agency arrangements for its main consumer...Hazel Cotton, the RBS Group sourcing manager for digital marketing, is handling the process and the brief is expected to cover digital activity for both the NatWest and RBS brands. Glue Isobar oversees digital duties for both banks after it was appointed to the consolidated account for RBS and NatWest ...
and Asia, specifically in digital comms. Revenues in the firm's core tech business rose by 14 per cent, but the standout performer was its growing digital/research consultancy business, where revenues almost trebled ... with Context Analytics and Project Metal to create Beyond, the group's first pure digital consultancy. Next ...
Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female ... 's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online ...
advertising activity, previously handled by incumbent Harvest Digital....MEC s digital division won the business following a four-way competitive pitch against the incumbent and other undisclosed agencies. MEC already handles the remainder of the digital planning and buying business for Gocompare.com, as well as its offline spend. Harvest Digital still handles the PPC ...
There is more to being a digital PR specialist than the role's geeky image would suggest. Samantha...Picture a digital PR specialist. Is your vision of a twenty-something male sporting a cardigan ... ? The majority of PR professionals are in agreement about the huge impact of social and digital media ... understanding of social media and digital PR and those who are jumping on the bandwagon. As Brazen PR ...
Market research company Mintel has appointed 33 Digital as its first social media agency....Sian Brenchley, global comms director at Mintel, said: We really feel 33 understands Mintel, our clients and our prospects and was clearly the best choice to deliver on our brief. 33 Digital plans to use social media to engage with existing and potential clients. Brenchley continued: We see ...
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby ... 's mobile marketing and helping it deliver payments for customers across a range of digital platforms ...
Visa's new digital wallet service is to be called V.me and, in an effort to differentiate it from
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