Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business....The agency won the account after a competitive pitch, handled by the independent intermediary Peter Travis, who has had a longstanding relationship with Yakult since it launched in the UK in 1996. It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ...
The Institute of Direct Marketing has changed its name to the Institute of Direct and Digital...and market relevance. "Given the impact of digital technologies on marketing and the fact that the IDM ... Carpenter, global digital marketing director at GlaxoSmithKline; Lawrence Mitchell, marketing director ... Marketing and the first to develop a professional Certificate and Diploma in Digital Marketing, in 2005 ...
in digital as part of a plan to challenge market leader Glenfiddich....Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online. The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand. The brand s website will be relaunched later this year, bringing its eCRM programme ...
In an age of information overload, digital marketers could learn a lot from the personalisation...Hardly a month goes by without some development in digital being hailed as the next big thing in marketing innovation. It is easy to see why - digital can engage consumers more quickly and effectively than ... . In an era of information overload, however, digital channels - and in particular mass email marketing ...
through a smartphone using a digital watermarking system instead of quick response codes....by the Royal Mail's Door to Door Unit and digital agency Digital Space. Consumers with smartphones must download the free Digital Space app to see the rich media, which could direct users to Facebook pages ... is the first postal company in the world to offer digital watermarking technology to its customers. "This ...
to come by. With digital marketing spend in the ascendancy, Royal Mail, which depends heavily on brands ... of the medium. Its 'digital watermarking' service enables smartphone users to take a photo of a mail pack ... for digital watermarking. Developed by software maker Digital Space, it aims to take up where Quick Response ...
for handling the digital and direct marketing activity for the brand, focusing mainly on promoting ...
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting...with also join US-based digital agency, whose clients include Colgate-Palmolive, Dell, English Premier ... . It offers digital and marketing strategy, user experience, technology development, research and analytics ... capabilities in digital media. Last month WPP invested further in Chinese in-game advertising company ...
. Andrew Walmsley is a digital pluralist 30 SECONDS ON ... online data - Google claims ...
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...The digital agency won the business after a four-way pitch against undisclosed agencies, which ... 's customer relationship marketing strategy, working across all digital platforms, from point of sale ... -the-world yachtsman. LBi has undertaken digital work for the brand in the past, and, earlier this year, launched a ...
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