. Successful publishers are transforming their content creation approaches (think apps, think iPad). Digital ... and Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ... the basics. Sheree Hellier is the programme development manager at the Institute of Direct and Digital ...
Relentless Energy Drink, the Coca-Cola owned brand, is to break a cinema ad tomorrow featuring a new strapline, 'No half measures', and linked to exclusive online content.
Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas...in Facebook, signing a global ad partnership , which will see the two companies collaborate on digital ...
Starcom MediaVest Group chief executive, Stewart Easterbrook, talks about the role of digital media
The Peperami "Fanimal" campaign created by Billington Cartmell and Mindshare used interactive characters to vent football fans' frustrations surrounding the 2010 Fifa World Cup.
Wieden+Kennedy has developed a campaign called 'Show off your label' to support Fairtrade Fortnight, which started yesterday.
his own advertising and communications group around digital....MediaVest Group and ZenithOptimedia, said "digital is the name of the game of tomorrow". He explained: "The ... is leaving by hiring ourselves someone who is digitally literate. Transforming the way we work, trying ... , used his eG8 address yesterday to call for more investment in digital education, beyond simply putting ...
Mike Soutar, chief executive of Shortlist Media, talks to Media Week about how important online platforms are for publishers and explains how he built the company up from five employees to 87 in only four years.
, and reveals how the company is monetising its digital products.
The AA Home Emergency Response campaign successfully targeted the audience of the Evening Standard's property section, seeding fake properties to demonstrate events that could befall people's homes.
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