confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date. While the government will not finalise a date for a digital switchover until the medium accounts ...
. Successful publishers are transforming their content creation approaches (think apps, think iPad). Digital ... and Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ... the basics. Sheree Hellier is the programme development manager at the Institute of Direct and Digital ...
Consolidated PR has been appointed by Digital UK to prepare London for the switchover to digital...The agency won the six-figure brief against seven agencies. Digital UK publicity manager Joe Smithies said Consolidated would handle a number of 'big projects' before the London switch in spring 2012. The only region still to choose an agency is Northern Ireland, with a pitch process set to begin shortly ...
-head of Toyota's digital comms....The financial agency is stepping up its digital offering with the investment in Cubaka, founded by Simon Rutherford, former Toyota head of digital. As part of the deal, Tony Langham, Lansons chief executive, will take a position on the Cubaka board, while the agency will relocate to Lansons' offices ...
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies constantly have to experiment and innovate to stay ahead of the curve. More than this, digital agencies need ... departments more digitally savvy than ever before, digital agencies have to work hard to stay ahead ...
PRWeek will introduce digital subscriptions this summer alongside sister titles in the Brand
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital
The question of how to make the transition to a digital future troubles all traditional media ... than 20 per cent of listening. Given the dithering over the strategy for digital switchover ... , under the auspices of Digital Radio UK and the BBC, handed Rainey Kelly Campbell Roalfe/Y R a 10 ...
to the Direct Marketing Association's Digital Tracker. Yet the challenge facing marketers will continue ... behaviour like never before. So over the next decade a real digital divide will emerge between brands ...
rather than a threat. Andrew Walmsley is a digital pluralist 30 SECONDS ON ... Google ...
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