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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
The Department for Communities and Local Government (DCLG) is to publicise its digital...by tech agency Fuse PR via local and national media. Digital Challenge centres around a competition to provide ideas on how to encourage digital adoption among residents. Ten finalists have been ... the benefits of digital take-up, such as better access to education, training and jobs,' said Fuse partner ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
analogue to digital....chain, has called in Freuds to encourage take-up of digital TV and raise awareness of the switchover ... , Ofcom. While 60 per cent of households already have digital TV, there is resistance to its adoption, as well as concern about who will bear the cost. The first area to go fully digital ...
LONDON - Digital UK's marketing director Beth Thoren gives a unique behind the scenes tale...The digital switchover has presented one of the biggest communications and marketing challenges ... by transmitter (the UK has more than 1000), and switching on a higher-powered digital one. Nearly every home ... of social change. Digital UK is the body that was set up to lead the communications campaign and address ...
Digital offerings are expected to become increasingly important in 2009, while agencies could also ... specialists have previously been seen by some as lacking clout in the digital arena, but agencies including ... -Hillard associate director of digital healthcare Marc Southern predicted: '2009 will be the year of healthcare ...
" the route towards the implementation of its forthcoming Digital Britain report....The business, enterprise and regulatory reform secretary, speaking at the Digital Britain summit ... is for leading players in the digital economy to make their views known and for ministers to take soundings in advance of the government s final Digital Britain report due to be published at the end of July. Stephen ...
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