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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
A reported 30,000 users hit Computertan.com within 24 hours of its launch this month. It was heavily promoted, almost plausible as a concept and packaged in classic infomercial, web-brochure style.
The NHS is launching a digital drive to showcase the different careers available within...NHS Careers has briefed VCCP Digital to develop an online advertising campaign featuring a series of interactive video clips aimed at 14- to 19-year-old consumers. The clips show fun activities, such as slapping someone with a kipper, and use the strapline 'Or do something more worthwhile'. The campaign ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Health-club chain LA Fitness is overhauling its website and digital advertising as it seeks...The UK's second-biggest fitness club operator has appointed digital agency Underwired to handle the six-figure account following a three-way pitch. As well as website design and online advertising, the agency will handle all eCRM activity for the brand. The first phase of the revamped LA Fitness website ...
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
Weber Shandwick has appointed a digital health specialist to give clients 'peace of mind' over...appointed to the newly created role to help ensure compliance of all digital projects for the agency's European clients, with a strong focus on the UK. James Warren, WS' head of digital for EMEA, said ... with regulatory guidelines on marketing products. WS' digital work has 'increased dramatically' over the past ...
LONDON - The Department of Health is on the hunt for a digital agency to create a campaign to raise.... The winner will devise a digital campaign to promote the new human papilloma virus vaccination programme ... it will be administered. The digital work will support the above-the-line campaign from Abbott Mead Vickers BBDO ... across TV, press and radio. The search for a digital agency forms part of a wider national effort ...
Niquitin CQ is relaunching its Click2Quit digital drive, offering smokers advice on giving up...are more than twice as likely to quit using Niquitin than through willpower alone. The digital marketing ... encouraging Sky Digital and Freeview viewers to press red on their remote control to enter a dedicated ...
