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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
Learndirect has added glue London and Collective to its digital roster. The agencies have been
Grand Union has scooped the digital advertising account for Learndirect Business, the government...and learning programmes to both small and large businesses. Grand Union will be responsible for digital ... manager, said: "Digital is now such a key element of our marketing mix that we need an agency ...
, is reviewing its digital marketing account..... A spokeswoman for COI said: "COI is handling the appointment of a digital agency to redevelop ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... . Mark Read, director of strategy and chief executive of WPP Digital, said: "Blue State Digital ...
Redbus Media Group, the outdoor media owner, is launching a digital six-sheet network..." UK universities. The digital expansion is part of the outdoor media group's investment strategy ... is perfectly suited to digital media. The audience is extremely tech-savvy and fully connected. The opportunity ... proportion of our estate to a premier, digital HD portrait format. "We are planning significant investment ...
