Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
And to me, today's football shirts all look pretty similar; Brazil play in yellow, Italy in blue and Scotland apparently don a lovely salmon pink once or twice a decade. However, credit where it is due: it is great to see the England football team keeping up with digital trends. Umbro's latest England away ...
Launched amid huge hype and predicted by Goldman Sachs to generate incremental business , sales from The Gap s online store are expected to outstrip its flagship Manhattan store in 1998.
to ensure that people can find us . As well as working with digital agency Bio on its website and online ... into a web-only operation, and rebrand the stores as Currys.-digital, was a mistake. The high street ...
Omnicom consortium of agencies beats three to take Adidas' global digital brief....180 has scooped Adidas' global digital advertising account following a four-way pitch. The agency, which worked with other Omnicom agencies including TBWA and a number of independent digital ... the winning agencies will be briefed to create a more focused approach to digital advertising for the brand ...
New-media owners may extol the virtues of digital media to advertising agencies but great creative...on the mindset of above-the-line creatives. Dialog has managed to produce one of the few digital creative ... to be a re-introduction of traditional creative views. A lot of digital creative is lazy and produced ... , called Digital Art Work, targeting "creative directors, D AD, those with names above the door, the people ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Adidas has launched a viral drive as part of its 'Impossible is nothing' campaign. 'The impossible story' encourages users to upload photos of themselves before taking a journey through a cartoon land.
I've been impressed by Adidas' 'Impossible Is Nothing' campaign since it kicked off in 2004.
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