Brand: The Expendables
Would you fancy taking part in a revolution that, according to Microsoft, is as ground-breaking as colour TV? By installing its New Xbox Experience software on your Xbox console, you would get real-time access to the 'most exciting pieces of entertainment known to mankind'.
It's always exciting when a new piece of kit appears at Tube stations (even if I do worry that the creepy eye scanners in ads, as seen in Minority Report will arrive soon), and CBS Outdoor's XTP screens give us a chance to take a different creative approach.
It has been a long time coming, but I've eagerly awaited the launch of Heatworld. In my role as a consumer, it doesn't disappoint.
Website: GQ TV (gqmagazine.co.uk/video)
My eyes were watering by the time I completed a tour of the NHS' Sex Lottery web site (www.playingsafely.co.uk/valentine). The honest, relevant humour has been used to deliver a personal and embarrassing message, without trivialising or patronising.
Site: Tiffany.com Every time I access www.tiffany.com, the immortal words of Holly Golightly in Breakfast at Tiffany's spring to mind: "Nothing bad could ever happen at Tiffany's." The designers have captured the essence of the brand. They have translated the luxurious physical environment...
The internet has become a true mass medium: the early sense of novelty has almost evaporated. Quality levels of entry are significantly higher. Having a company website today is as important for its reputation as having a coffee machine. Building a portal as a collection of items and/or (worse)...
Online retail is maturing and a polarised landscape is emerging. This seems to favour small companies offering niche products and services as well as the very largest companies offering everything they can lay their hands on.
Utilities company ScottishPower is investing pounds 1m to enable customers to pay their energy bills via the Internet.
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