25 Nov 2008
| by Mans Tesch, Digital strategy director, Fallon
Would you fancy taking part in a revolution that, according to Microsoft, is as ground-breaking as colour TV? By installing its New Xbox Experience software on your Xbox console, you would get real-time access to the 'most exciting pieces of entertainment known to mankind'.
29 Jul 2008
| by Nicole Strada, Head of digital strategy, TBWA\
It's always exciting when a new piece of kit appears at Tube stations (even if I do worry that the creepy eye scanners in ads, as seen in Minority Report will arrive soon), and CBS Outdoor's XTP screens give us a chance to take a different creative approach.
30 May 2007
| by Georgina Weeds, Digital account manager, Initiative
It has been a long time coming, but I've eagerly awaited the launch of Heatworld. In my role as a consumer, it doesn't disappoint.
30 Jan 2007
| by Greg Fortune, account handler, Total Media Digital
Website: GQ TV (gqmagazine.co.uk/video)
19 Feb 2004
| by Nick Meads, Creative director, Carlson Digital
My eyes were watering by the time I completed a tour of the NHS' Sex Lottery web site (www.playingsafely.co.uk/valentine). The honest, relevant humour has been used to deliver a personal and embarrassing message, without trivialising or patronising.
02 Aug 2001
| by ELIZABETH MALCOLM, Client director at Fitch Digital
Every time I access www.tiffany.com, the immortal words of Holly
Golightly in Breakfast at Tiffany's spring to mind: "Nothing bad could
ever happen at Tiffany's."
The designers have captured the essence of the brand. They have
translated the luxurious physical environment...
13 Apr 2001
| by LAZAR DZAMIC, a digital strategist at ehsrealtime
The internet has become a true mass medium: the early sense of
novelty has almost evaporated. Quality levels of entry are significantly
higher. Having a company website today is as important for its
reputation as having a coffee machine. Building a portal as a collection
of items and/or (worse)...
13 Aug 1998
| by CHRIS WELLS, Head Of Digital Media, Car
Online retail is maturing and a polarised landscape is emerging.
This seems to favour small companies offering niche products and
services as well as the very largest companies offering everything they
can lay their hands on.
19 Feb 1998
| by ANDREW WALMSLEY, Head Of Digital Media,
Utilities company ScottishPower is investing pounds 1m to enable
customers to pay their energy bills via the Internet.