As all agencies are happily aware, digital adspend has rocketed in 2006 and its steady rise looks ... in the first quarter of the year. So, while the future is still looking rosy for digital marketers, I'd better ... to justify their increased investment? So far, digital campaigns have managed to avoid the rigorous pre ...
It's a while since a client asked for 'something on Facebook', so this ASOS Facebook app feels old hat compared to, say, creating an augmented reality game, or a Twitter strategy. However, a quick scope of it shows what a perfect marriage ASOS.com and Facebook is. Fashion is about the latest trends,...
It has recently won an award, so I wanted to look at First Great Western's website.
And to me, today's football shirts all look pretty similar; Brazil play in yellow, Italy in blue and Scotland apparently don a lovely salmon pink once or twice a decade. However, credit where it is due: it is great to see the England football team keeping up with digital trends. Umbro's latest England away ...
As you know, James Bond is rather partial to the occasional vodka martini.
Holiday season is about giving, and in this campaign Waitrose cleverly enables people to donate to Great Ormond Street Hospital simply by setting an advent calendar video microsite as their homepage.
I never do those Cosmo quizzes that match you up with your 'perfect' partner, I don't pay attention to what my stars predict for the year and I am not one to be swept away by archaic visions of cheesy chivalry so often churned out in romantic novels.
I like wine - a lot. So despite its rather cluttered appearance, the prominently displayed bottles of quality wines and the offer of a free case of wine was all it took to make me open up this mailing from Laithwaites.
The Sony PlayStation Dual Shock controller is, like the entire PlayStation package, a design success story.
TV-style advertising could soon be used on the internet, following a deal between portal company Lycos and multimedia specialists Web Marketing.
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