SPONSORED FEATURE - The brands that will thrive understand the best way in which to use digital...behave in digital and social media?' In answering this question, there is one truth that cuts across variables - namely, that brands should use digital platforms in the same ways, and with the same open heart ... strategy and guidelines. Be hands-on. We run Digital PR Acceleration training for clients, as a quick way ...
SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a...their communications - are becoming more comfortable with the opportunities provided by the use of digital media ... digital programmes. But while digital has created a vibrant communications opportunity for brands ... , digital PR is not the silver bullet' of the communications sector. It may upset dedicated digital ...
rollout, the falling cost of storage, the explosion in social media and the rapid growth in mobile digital music devices. As a result, it has never been easier to publish or access digital content, and the past five years has seen the emergence of hundreds of digital music services, allowing users ...
decisions - up to 50 per cent depending on who you listen to - will be researched on digital channels ... Today's under-16s might be second-generation digital natives, but they're the first group to have grown ... build, retain, monetise and monitor digital communities. Established for over a decade, our ...
View the essays here: 'Give music for free', by Stephen Somerville at 7digital You know ads ... -minute problems around budget and time constraints. Stephen Somerville, the commercial director at 7digital ... you look at where the action is with digital, it is about giving consumers access to music as a whole ...
, but despite all the hard work, this remains the biggest challenge for our sector. The rush to digital is another challenge. There is no doubt that digital channels and social media are at the heart ... to the best effect, not the be-all and end-all. A successful digital strategy works alongside real ...
to be the topic that gets more column inches, radio and TV chatter, tweets and digital down-loads, delivering ... is a TV ad. They are hard-wired to think that way. Even digital agencies are steering themselves to coming up with purely digital executions. Constraining thinking in this way is bound to mean weaker ...
in the digital age. Last week, after a long and courageous battle, my washing machine gave up the ghost. So ... of conversing with influential consumers extends beyond dig-ital channels, and is something that we have ...
. The digital revolution has facilitated peer-to-peer communication, and accelerated the need for us to listen ...
cassette to CD to MP3 and, perhaps most significantly, discovered a sense of real power via the digital ...
to remove filters