Digital choice: www.xfactor.tv
31 Oct 2007 | by Buster Dover, Head of digital, VCCP Digital
There is probably no bigger TV programme than ITV's The X Factor - it is a colossal brand watched by millions each Saturday evening.
If you have ever tried looking online for interesting activities to do on your holiday, this site could be for you.
There is probably no bigger TV programme than ITV's The X Factor - it is a colossal brand watched by millions each Saturday evening.
As spring approaches, the thoughts of any self-respecting, 30-something, Asian lass turn to love, and possibly even to shaadi.
With Ashes fever gripping the nation, what better time to review the relaunch of the site that is a daily read for cricket fans?
Radio stations have become true media brands and embraced the plethora of platforms available to strengthen the brand and urge more listener interaction.
This campaign from Costa for its Frescato drinks is about bringing a taste of summer to your desktop, even as the autumnal rain begins to lash against the office window.
This clever little banner for Sky Sports' Year Deal demonstrates how to effectively draw attention to an offer by using interactivity across a standard web page.
Blip.fm is 'Twitter for music': a tool for sharing and discussing songs.
Cadbury Creme Egg has always been marketed around messy 'interaction' (How do you eat yours?), so the brand's push into the social media space is a logical next step.
Yahoo!'s refreshed UK homepage offers an 'improved' search capability, new content and third-party integration links, all provided in a clean, well laid-out interface.