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Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...

Close-Up: My YouTube ad of the week - The Expendables

27 Aug 2010 | by George Nimeh, digital director, Iris Worldwide

Brand: The Expendables

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...

What Next in Digital: Data is digital way forward

25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)

Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...

Google launches digital creative showcase

18 Sep 2012 | by Sarah Shearman

Google has collaborated with AKQA's US office to launch a platform to showcase digital "creative...Creative Sandbox is an open platform which aims to help agencies discover digital creative work and promote their own. Agencies can upload their work and explain the various technologies and insights used ... September): "When digital advertising works, it can not only be informative, but emotional and dazzling ...

ASA silences digital radio ad

31 Mar 2010 | by Joe Thomas

LONDON - An ad promoting the benefits of digital radio has been banned by the Advertising Standards...The radio ad from the Digital Radio Development Bureau, created by Elvis, featured a voiceover explaining how interference occurred on analogue, compared to that of digital radio. In the ad ... . The voiceover adds "... but with a DAB Radio you can enjoy crisp, clear digital sound. To find out more ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...

Lionsgate launches digital campaign for The Expendables

20 Aug 2010 | by Katherine Levy

Film distributor Lionsgate has launched a digital campaign to promote 'The Expendables...The campaign by MEC Interaction, MEC s specialist digital, social, search and direct response ... and Sky sports. The digital campaign supports TV, radio, press and outdoor activity. Ross Cunningham ... -breaking digital marketing solutions, and we look forward to developing a truly creative and targeted digital plan ...

EDF pools direct and digital work

22 Apr 2008 | by Ed Kemp

and digital account....; both had worked on digital projects for the energy brand. Earlier this year, EDF rolled out a ...

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