Digital choice: www.xfactor.tv
31 Oct 2007 | by Buster Dover, Head of digital, VCCP Digital
There is probably no bigger TV programme than ITV's The X Factor - it is a colossal brand watched by millions each Saturday evening.
If you have ever tried looking online for interesting activities to do on your holiday, this site could be for you.
There is probably no bigger TV programme than ITV's The X Factor - it is a colossal brand watched by millions each Saturday evening.
As spring approaches, the thoughts of any self-respecting, 30-something, Asian lass turn to love, and possibly even to shaadi.
With Ashes fever gripping the nation, what better time to review the relaunch of the site that is a daily read for cricket fans?
Radio stations have become true media brands and embraced the plethora of platforms available to strengthen the brand and urge more listener interaction.
This campaign from Costa for its Frescato drinks is about bringing a taste of summer to your desktop, even as the autumnal rain begins to lash against the office window.
This clever little banner for Sky Sports' Year Deal demonstrates how to effectively draw attention to an offer by using interactivity across a standard web page.
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
by length. And while the digital adage has it that nobody reads on the internet, people sure do watch a lot ...
directly and indirectly. Here, two digital whizz-kids discuss the future of the web and how the role...to the brand. Marketing companies are coming face-to-face with each other in the digital land grab. PB: Which ...