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Digital marketing is 'invasive and annoying', study claims

12 Jun 2013 | by Magda Ibrahim

Around half of consumers find digital ads invasive, distracting and annoying, although...digital advertising is failing to hit the mark. While digital provides great promise, often ... . It s not wholly surprising that online and digital isn t resonating to the same degree not only is it is still relatively in its infancy as an advertising channel, but the digital landscape and the corresponding ...

Phil Georgiadis to chair Campaign Media Awards judging 2013

05 Jun 2013 | by Arif Durrani

, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Georgiadis said ...

Shell kicks off agency hunt for CRM activity

09 May 2013 | by Sara Kimberley

and digital business and is also unaffected by the review. In March, Proximity created a tongue ...

Does DAB remain the future of radio?

28 Mar 2013

It's not just analogue radio but other digital technologies that could stunt the growth of DAB...will have digital radio fitted as standard from next month. Ford Ennals, the chief ex ecutive of Digital ... , it remains something of a sore point. Lord Carter s Digital Britain report, published in June 2009 ... dropped following a back-lash from some quarters of the industry in the Digital Economy Bill ...

Publishing and the digital transition: are newspapers failing to keep up?

21 Mar 2013

vu in absorbing yet more restructures focused around "digital". Is the press failing to adapt fast...that they understand the opportunities as well as the threats posed by digital and that they re up for the challenges ... years but they ve been at it again recently, unveiling new digital restructuring initiatives. First ... to move more resources from print to digital changes that the editor, Lionel Barber, hopes will make ...

Music labels plot ads to communicate value of music

21 Mar 2013 | by Ian Darby

on a path to recovery, fuelled by licenced digital music services". The campaign will also look ... .5 billion in 2012, the first increase since 1999, according to IFPI s recent Digital Music Report. Adele ... increase in digital music revenues. However, much of the growth is thought to come from expansion ...

Tom Hardy, Adrien Brody and Henry Cavill star in JWT AFP for Shell Helix

13 Mar 2013 | by Jeremy Lee

this Sunday, 17 March. JWT London has also created digital communications, including online advertising ...

Arif Durrani: Google's Squared is another welcome media boost

28 Feb 2013 | by Arif Durrani

recruitment drive . And, this week, there was the launch of Google s "mentorship and digital skills ... , Squared is a free, six-week scheme designed to plug the digital skills gap between graduates ... is that, through intensive digital immersion, graduates are offered a "deep dive into up ...

Google launches Squared to help bridge adland's digital skills gap

25 Feb 2013 | by Arif Durrani

Google officially launched its digital training initiative called Squared tonight, described as a...in Advertising (IPA) and Impact International, and follows a successful beta trial of the digital programme last ... -week course, designed to boost digital, technological and leadership skills needed for the evolving market ... about the growing digital skills divide among graduates and practitioners and the changing needs ...

ZenithOptimedia lands Kayak brief

21 Feb 2013 | by Arif Durrani

Kayak, the US-based travel search engine, has hired ZenithOptimedia to handle its digital...The appointment follows a competitive pitch that began in November last year and was believed to have involved four other agencies. Kayak spent 2 million in the UK last year, according to Nielsen. However, this is expected to be supplemented by significant digital spend. The review also includes ...

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