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Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

UK in Top 10 digital markets but lags behind European rivals

11 Feb 2013 | by Arif Durrani

The UK is among the world's Top 10 leading digital markets according to new comparisons of size...is ranked the 10th leading digital market in 2012, behind Asia s South Korea (9) but ahead of neighbouring ... by internet expenditure, ZenithOptimedia then factors in how consumers in these markets use digital media; how ... and digital media. In fact, despite the continued economic troubles in the region, all of the top five ...

CES confirms need for rapid progress in the media

16 Jan 2013 | by Opinion

and the digital aerial does not work I turn to Apple TV. Apple TV is great for streaming to the TV, but who ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

engaging with other viewers and show talent. Twitter has become the world's digital water cooler, where ...

Publicis and IBM ecommerce tie-up praised by Forrester

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith and Matthew Chapman

strategy at Forrester, said: "Increasingly, chief marketing officers are realising the influence digital ...

Magazine newsletters key growth area in reading habits, claims research

22 Oct 2012 | by Nick Batten

The wide-ranging research was conducted by magazine publisher Cond Nast and aims to look at the reading habits of the 21st century woman, in light of the difficult economic conditions and factoring in the changes in reading habits from print to digital. The research, conducted with YouGov, polled just under ...

Is Zenith report too gloomy?

11 Oct 2012

in embracing the digital future of advertising. We expect internet advertising to account for 36 per cent of ad ... such as the Telegraph are looking to grow the digital sides of their businesses too. He says: "We have focused ...

Canon pioneers Eye Amplify NFC sites

28 Jun 2012 | by Nick Batten

from a digital out-of-home (OOH) unit, in a promotion for the company's EOS 650D camera model ...

Cover Story: Screw the rules to connect with the no-collar workers

20 Jun 2012

to these digital natives. "It's time for us to think differently, and better, to get the attention of this new ...

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