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Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

advertisers, with double-digit growth in spend propelled by display in 2010....an incredible array of digital opportunities." Online advertising spend by share of overall advertising ...

Sony Ericsson invests £4m in Xperia ad push

24 Mar 2011 | by Ed Owen

Hilton, the brand will raise its investment in digital marketing from 25% to 40% of total campaign spend ...

Ofcom to launch 4G auction in 2012

22 Mar 2011 | by Ed Owen

of switching to digital broadcasting. Two frequencies will be used to deal with voice and data transmissions ...

Biggest brands: Top 100 online advertisers 2011

22 Mar 2011 | by Adam Wood

summer of a 'huge (consumer) migration to digital', adding: 'I look at our (digital) investment ... consumers do the rest.' FMCG multinationals' total financial commitment to digital advertising in all its ... of FMCG brands, one question still prevails, which is: do the dollars and pounds they spend on digital ...

Special report on market research: A social insight

18 Mar 2011 | by Mary Cowlett

As the digital revolution and the shift to mobile devices drives the take-up and use of sites such as Facebook and Twitter, so consumers are sharing more details of their lives with the social web. As a result ... traditional brand tracking to not only understand the digital impact of the campaign but also to track how ...

Editor's comment: A silver lining amid the gloom

15 Mar 2011 | by Noelle McElhatton

in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double-digit ... digital), after two grim years of decline. Last year brands' adspend on the box grew by 17%, as stay ...

Biggest Brands: Top 100 advertisers 2011

15 Mar 2011 | by Adam Woods

down, because all the other elements - sponsorship, events, the digital piece - increasingly need ... Global director of insight and marketing, Kinetic: Digital outdoor gives blue-chip brands pause ... , the rate of growth in digital was three times that of the medium as a whole, showing a 37% uplift. Media ...

China Telecom calls media pitch in China

04 Mar 2011 | by Benjamin Li

In addition to Carat, Mindshare, OMD and Starcom are also believed to be involved in the pitch. Carat won the media business in January last year after a pitching against Starcom and Mindshare. The pitch covers traditional media business (excluding CCTV and digital media) and presentations ...

Ofcom reports broadband speeds are twice as slow as 'up-to' claims

02 Mar 2011 | by Sarah Shearman

copper-based ADSL services (digital technology that uses standard copper telephone line ...

Yell tests potential of digital outdoor media

01 Mar 2011 | by Daniel Farey-Jones

? Try Southchurch Park Caf ." The digital billboard also displays the business's contact details ... partnered with digital production specialists Grand Visual to create the campaign, utilising Grand Visuals OpenLoop platform to stream relevant content to the screens. Dan Dawson, digital director at Grand ...

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