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to marketing success, and now more than ever, data is in the spotlight. Consumers adoption of digital ... through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai ...
in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double-digit ... digital), after two grim years of decline. Last year brands' adspend on the box grew by 17%, as stay ...
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