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Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

and what, why and how a rising generation of digital natives are building and maintaining relationships ...

Twitter launches first pan-European promoted products campaign

09 Dec 2011 | by Sarah Shearman

-European deal, sold by the Twitter UK office. Winnie Palmer, leader of digital media at Nokia Global, said ...

EHS 4D scoops E.ON's £5m direct business

01 Dec 2011 | by Matt Williams

the brand's digital marketing business in June last year. Since calling a direct marketing pitch ...

Yorkshire Water in search for agency

01 Dec 2011 | by Matt Williams

The utilities company has issued a statutory tender for the work, with agencies required to submit their interest in the activity by 14 December. Yorkshire Water is looking for a single agency to provide creative, brand strategy, digital strategy and development ideas, working closely with its in ...

O2 appoints Lida to direct marketing account

25 Nov 2011 | by Jeremy Lee

in the industry to continue to deliver ground-breaking digital activity. We are looking forward to working ...

EDF kicks off direct marketing review

24 Nov 2011 | by Sarah Shearman

it by June next year. In September, EDF called a separate review of its digital advertising arrangements ...

PHD takes £125m global Sony Ericsson media account

14 Nov 2011 | by Mark Banham

Ericsson recently backed the launch of the HD version of the smartphone with a digital campaign starring ...

Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media

07 Nov 2011 | by Sophie Maden

Claire Valoti, head of digital display and mobile at Mindshare, has been appointed managing...sales for Telef nica Digital. Valoti joined Mindshare 11 years ago, and has worked with clients ...

Nearly 90% of the UK without all 3G networks

02 Nov 2011 | by Sarah Shearman

broadband, mobile and digital radio coverage in the UK, graded on how effective the technologies are in each ... of the media regulator's new duty under the Digital Economy Act 2010 . Fixed line broadband households ...

Major brands join forces in Start Today sustainability initiative

02 Nov 2011 | by Gemma Charles

Chris Collins in a direct, social-media and digital campaign based on offering consumers tips that can ... . Meanwhile, DIY retailer B Q is running an in-store and digital promotion aimed at encouraging consumers ...

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