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MARKETING ONLINE: Murdoch takes the Net further

28 Nov 1996 | by ANDY FRY

The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert...The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert Murdoch. However, there is more to the future of television than digital technology (see page 22 ... s potential. His digital platform will include Internet access and, through News International, he ...

NEWS: Briefs

28 Nov 1996

in Europe will be conducting transactions online, according to Datamonitor s report IT in Digital Payments ...

NEWS: Megalomedia gets controlling interest in digital specialist

02 Aug 1996

in the Soho-based digital effects house, FrameStore....in the Soho-based digital effects house, FrameStore. Megalomedia has now completed a process ... in digital effects and computer animation for commercials, movies and TV dramas as well as video games ... of is the popularity of digital effects and computer animation in the film industry, showcased in films ...

MEDIA: FOR THE RECORD

19 Apr 1996

Taylor Nelson AGB has launched a TV audience measurement system that can monitor digital TV...Taylor Nelson AGB has launched a TV audience measurement system that can monitor digital TV broadcasts. The new PictureMatching TV PeopleMeter will be able to track viewing of the greater number of TV channels which will come with digital compression. It will monitor the picture being displayed ...

MEDIA: FOR THE RECORD

05 Apr 1996

TeleWest, the largest cable company in the UK, is installing a digital system that will allow...TeleWest, the largest cable company in the UK, is installing a digital system that will allow advertisers to turn ads around faster and target them geographically, potentially down to individual postcode areas. The system will be managed by SeaChange International, a Massachusetts-based company ...

MARKETING MIX: SOAP BOX; Consumers will be victors of digital deregulation war

04 Apr 1996 | by JERRY BUHLMANN

remote server. The arrival of real digital capability will drive the convergence of entertainment, commercial transactions, information supply and telephony, as the digital format ... the opportunity to gain access to digital, with a three-channel capacity multiplex licence each. Although ...

MEDIA: FOR THE RECORD

29 Mar 1996

operations in Europe, Asia and Latin America. The company is using new technologies, such as digital ...

NEWS: SMI Group takes on networks to pursue pounds 20m Olivetti work

15 Mar 1996 | by JOHN OWEN

such as Digital, IBM, Compaq and Hewlett-Packard - which is also reviewing its pan-European PC account. The former Digital marketing chief, Robert Scott-Moncrief, has been made marketing communications director ...

NEWS: O&M links up with software group for Internet test of ads

08 Mar 1996

, Ogilvy and Mather s former digital communications manager, joined recently. Agents Inc has now ...

 

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