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Waitrose hands Manning Gottlieb OMD social media business

campaigns." Julie Randall, manager of digital communications at Waitrose, said: "Social media is really ...

Asda hires LBi to revamp websites

Asda has appointed LBi to overhaul its online presence and handle its digital advertising strategy....The agency won the digital account after a pitch process that began in July. LBi, which is understood to be the supermarket's first dedicated digital agency, will work across the Asda.com, Asda Direct and Asda Financial Services brands as the company looks to increase its online sales. Asda sells ...

CREATIVE STRATEGY: You have junk

of these questions is a resounding "Nah, can t be arsed." According to friends at a new-ish digital agency, one ...

Tesco mixes augmented reality into Price Drop push

, plus out-of home advertising, digital activity, a national press takeover and week-long radio activity ...

Four agencies vie for Anglian media account

Four agencies have been invited to pitch for the business, which has been held by All Response Media since 2005. The incumbent will repitch against Mindshare, Total Media and Media Campaign Services. Bloom Media, which works on Anglian's digital account, and The Point, which handles the creative account ...

Glue Isobar picks up Auto Trader account

The agency beat the incumbents, HMDG and Inferno, in a three-way shoot-out, ending both agencies' relationship with Auto Trader. Glue will be responsible for Auto Trader's integrated account, which is expected to see an increased focus on digital activity, as it aims to cement itself as the UK's leading ...

Birds Eye calls review of UK digital advertising account

Glue was appointed in May last year to oversee digital advertising across the Birds Eye product range, which includes frozen fish fingers, vegetables and desserts. In July last year, Glue was responsible for launching Birds Eye's "100 per cent challenge", a campaign that encouraged families to adopt a ...

Behind the ASOS marketing machine

on the global fashion catwalk. The digital activity, which includes videos of the 'world's best dancers ... have waxed lyrical about how they can best meet the digital challenge, ASOS seems to have gone direct ... outfit twice. NUTTALL ON DIGITAL TRENDS Mobile - 'It is growing rapidly and within eight weeks from ...

EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

The choice of the quintessentially English setting of Richmond upon Thames as the UK headquarters of one of the US' biggest and, arguably, most innovative digital exports, seems an unusual one. Yet, while its office building gives the appearance of listed Georgian architecture, it is, in fact, modern ...

BrandMAX: Day one tea-break guide

Valley, the home of the digital and technology revolution, was "fail fast". Silicon Valley ...

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