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Police watch brand bets on digital to build loyalty

25 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

Police, the fashion watch brand, has launched a digital and social media marketing campaign worth

FACT: Multi-channel customers are more profitable!

25 Feb 2011 | by Cassandra Faria, Omniture Marketing

. And thanks to the world of digital, we can now collect more data about our customers than ever before ...

The7stars scoops Warren Evans task

24 Feb 2011 | by Katherine Levy

The London-based furniture company has previously handled its media in-house, but is now looking to ramp up its spend for the coming months as it boosts its marketing activity. Warren Evans has traditionally spent most of its media budget on press activity, with support from outdoor, radio and digital ...

PAA snares Wickes digital and DM task

24 Feb 2011 | by Sara Kimberley

for handling the digital and direct marketing activity for the brand, focusing mainly on promoting ...

Inferno beats three to Electrolux brief

24 Feb 2011 | by Sara Kimberley

advertising account. LBi oversees Electrolux's digital activity, while Tequila works on experiential ...

Big increases for travel and property sites in Top 100 Online Brands

21 Feb 2011 | by Sam Howroyd

unique UK visitors. Property sites Rightmove and Digital Property Group have also recorded strong ... % 91 The Digital Property Group 2,440 1,468 66% 92 B Q 2,326 2,123 10 ...

Tesco charity ad to star Paula Radcliffe

16 Feb 2011 | by Rachel Barnes

the athlete speechless. The TV ads will be supported with print and digital campaigns, as well as through ...

Bauer Access extends KFC partnership with 4Music

16 Feb 2011 | by Katherine Levy

TV and digital, in which viewers will have the chance to win prizes and VIP tickets to the programme ... original broadcast and digital content, coupled with tactical promotions, can add real value ...

Valentine's Day generates £334m in sales

14 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

digital Valentine's campaign to re-unite Barbie and Ken . Last Friday, Valentine's fever took hold ...

MPG Media Contacts wins £1.5m fashion brand account

11 Feb 2011 | by Katherine Levy

Contacts, said: "Building on our experience with fashion brands and coupled with our expertise in digital ...

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