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Microsoft sells Ciao to LeGuide.com

22 Dec 2011 | by Sarah Shearman

of digital shopping guides, for an undisclosed sum.

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

and what, why and how a rising generation of digital natives are building and maintaining relationships ...

Aurora restructures Coast, Oasis and Warehouse brands

19 Dec 2011 | by Matthew Chapman

Aurora Fashions, the owner of Coast, Oasis and Warehouse, has appointed French Connection digital...Roebuck was head of French Connection's digital and ecommerce business. She will join Warehouse in February 2012 and replaces Lorraine Pringle, who is taking up the marketing director position at luxury fashion brand Radley. Separately, Coast is looking to develop its signature occasionwear collection ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ... warning to marketers on the danger of believing that each and every popular digital channel is here ...

HMV considers sale of live music business

19 Dec 2011 | by John Reynolds

of portable digital products. In the seven weeks to 17 December, HMV retail like-for-like sales were down ...

Carat lands £23m Wickes media business

13 Dec 2011 | by Katherine Levy

to oversee digital and direct activity in February , was also unaffected. Richard Morris, the deputy ...

Indicia lands DMA Grand Prix

08 Dec 2011 | by Daniel Farey-Jones

The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

Everything Everywhere plots branded ecommerce store

06 Dec 2011 | by Sarah Shearman

The mobile group, formed from the merger of the two networks last year, has already expanded the Everything Everywhere brand through high-street stores that sell both T-Mobile and Orange lines. It is looking to replicate this strategy online, and is asking digital agencies to submit ideas on how to build ...

Tesco rolls out free Wi-Fi nationwide in biggest stores

02 Dec 2011 | by Matthew Chapman

. Tesco has tried a number of innovations in the digital space as it attempts to gain competitive ... physical and digital film formats today (2 December). Any Tesco Clubcard customer who buys a physical ...

Game retailer in consolidated pre-Christmas push

01 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

TBWA\London has created two separate campaigns for Game and gamestation. Each campaign has three ads each, with the second ads breaking today (1 December). The first spots launched last week, and the campaigns run until mid-December, supported by digital and in-store activity. The ads for Game aim ...

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