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Andrew Walmsley's 12 digital predictions for 2011: did they come true?

07 Dec 2011 | by Andrew Walmsley

The pace of change is relentless as digital transforms consumers' lives, and not always.... I also wrote about how, in the digital age, the traditional pitch is unsuited to the multilayered ... Walmsley is a digital pluralist 30 SECONDS ON ... Andrew Walmsley soundbites on the past digital year ... download represents.' - 16 Mar: 'A polarisation has emerged between highly skilled digital marketers ...

Tesco to bundle physical and digital film formats

01 Dec 2011 | by Matthew Chapman

"will help start a digital revolution, combining the physical with the digital for the first time ...

Digital report: The mobile challenge

11 Nov 2011 | by Nicola Clark

and digital media at luxury fashion brand Coach, says consumers are becoming more confident about buying ... partner and innovation director at digital agency Work Club, argues that it is in the best interests ...

Andrew Walmsley on Digital: Still playing discount chicken

09 Nov 2011 | by Andrew Walmsley

this looks like news to Yahoo! and Universal McCann. Andrew Walmsley is a digital pluralist 30 ...

Birds Eye calls review of UK digital advertising account

22 Sep 2011 | by Matt Williams

Glue was appointed in May last year to oversee digital advertising across the Birds Eye product range, which includes frozen fish fingers, vegetables and desserts. In July last year, Glue was responsible for launching Birds Eye's "100 per cent challenge", a campaign that encouraged families to adopt a ...

Andrew Walmsley on Digital: Groupon's 'Y-factor' problem

14 Sep 2011 | by Andrew Walmsley

-yoghurt-like mix of impulse and interruption. Andrew Walmsley is a digital pluralist. 30 SECONDS ...

Greggs moves to digital to back doughnut launch

01 Sep 2011 | by John Reynolds

Greggs has commissioned a digital advertising campaign to support a product launch, for the first...by rolling out a digital campaign for the launch of its flavoured doughnuts strawberry milkshake, jaffa cake, triple chocolate, and coconut snowball The 'Superstar Doughnuts' campaign by digital ... doughnuts. Nick Bennett, digital creative director at Steel, said: "It's not advertising it's social ...

Andrew Walmsley on Digital: Stores must buy into mobile

10 Aug 2011 | by Andrew Walmsley

to access. Andrew Walmsley is a digital pluralist 30 SECONDS ON ... TRENDS IN SMARTPHONE USE - ComScore, a leading digital research agency, released the latest figures from its MobiLens service ...

Thorntons shifts business to digital focus

09 Aug 2011 | by Sarah Shearman

Thorntons is seeking a digital agency to create a campaign, as it aims to establish itself as a leading brand in the lucrative pre-Christmas market. The retailer is looking to drive awareness of its online business, and push the 'convenience' of its offers and gift-delivery service. It intends ...

Adidas and Reebok brands enjoy double-digit growth

04 Aug 2011 | by Oliver Luft

and Reebok brands rose 14% year-on-year, while its TaylorMade golfing division also benefitted from double-digit ... of the group's six regional divisions delivered double-digit growth, with its business in China increasing ...

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