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of digital shopping guides, for an undisclosed sum.
to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ... warning to marketers on the danger of believing that each and every popular digital channel is here ...
substantial marketing payback to the digital music service. The brand has accelerated take up of its paid ...
to oversee digital and direct activity in February , was also unaffected. Richard Morris, the deputy ...
Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its ... decade, can a content-led strategy translate to brands in other categories? Mike Burgess, digital ... on' digital and video content to magazine work, a cross-platform content strategy, underpinned ...
Four agencies have been invited to pitch for the business, which has been held by All Response Media since 2005. The incumbent will repitch against Mindshare, Total Media and Media Campaign Services. Bloom Media, which works on Anglian's digital account, and The Point, which handles the creative account ...
The activity for the Japanese clothing store will run across 11 new digital screens and giant wall wraps across the tunnels that link the Tube, train and Docklands Light Railway platforms to the Olympic ... . The combination of wall wraps and the new digital screens is called the Stratford Corridor Gateway Domination ...
The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app ... ' 150-screen in-store digital display network, managed using Harris Systems, has recently been expanded ...
The business has been consoldiated into the agency, which will handle both traditional and digital media, after a three-way pitch. Mindshare was the previous incumbent on the TV planning and buying ... and digital agency Equi=Media to work on an online customer acquisition programme. Following ...
Advertising Lisa Rokny , head of digital creative and development at CBS Outdoor ... appointed Future Publishing 's digital commercial director Kurt Edwards as commercial director of its ad ... ) UKTV has poached ITV controller of digital channels Emma Tennant for the position of controller ...
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