The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
of digital media for communicating with youngsters and plans to post videos of these in-store events onto ...
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The Work: Private view
28 Nov 2008
-fashioned. The envelope arrives from Campaign and it's full of six DVDs. Nothing online or digital. No DM. For that matter ... digital TV offering. I know the Beattie McGuinness Bungay boys will hate me for that, but, again ...
The Work: Private View
14 Nov 2008
) direct mail piece I will bloody criticise. The digital part of this campaign is excused because it ...
The Work: Private View
07 Nov 2008
: Directive C902 Client: Cathy Davies, director of global marcoms, Sony Ericsson Brief: Create a digital campaign that leverages Sony Ericsson's association with Quantum of Solace Agency: Iris Digital Writer: Matt Hallett Art director: Bill Adcock Director: Rob Adderley Exposure: Digital across 42 countries ...
Music: The brand band love-in
07 Nov 2008
increasing amounts of money in various entertainment properties because the same digital technology that has ... the full support of marketing campaigns built around the TAG brand including TV, print, radio, digital ...
The Work: Private View
03 Oct 2008
Recently, an advertising student who'd just graduated with honours from The London College of Communication came to see me. He showed me his portfolio, full of web designs, digital solutions and technical ... decided he must convey." Two Levi's (3) digital/TV ads. Bernbach said: "The best new- business tool ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
. With digital print, such insights can easily be fed into the production run. 'Consumers take about three ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
double-digit growth again this year on the back of continued NPD. There are now nine variants, including ... expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...
The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
-generated content site YouTube, and last year snapped up digital marketing business DoubleClick. Its dominance ... acquisitions of other companies involved in the digital space means that Google's tentacles are spreading ever ...
The Work: Private view
12 Sep 2008
myself) is the Doritos (4) digital work, which I think is great. It's for its new range of "collisions ... /photographers: Kevan Ansell, Kristina Matovic Exposure: DM, digital, ambient 4: DORITOS Project: Collisions ...
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