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Flextech to launch UK home-shopping service on cable TV

to launch a 24-hour, digital Screenshop service by the end of 1998. Last year, Flextech and its ...

INTERACTIVE: BEHIND THE HYPE/SHOPPING ON THE NET: Why retailers should change their attitudes to the Internet - Retailers are likely to lose share to fmcg specialists who understand the Net’s potential. By Alasdair Reid

to be extended to other stores across the country. Charlie Dobres, the head of Lowe Digital, the new ...

REVIEW: Marketing and advertising news in the week’s press

at the agency and will be responsible for BBC 1, BBC 2 and non-commercially funded digital services. General...Maureen Duffy, J. Walter Thompson s strategic communications controller for Kellogg s, has been poached by the BBC to take control of television marketing for BBC Broadcast. She joins after 15 years at the agency and will be responsible for BBC 1, BBC 2 and non-commercially funded digital services. General ...

MEDIA: Digital needs an ad campaign to turn on viewers

the Millennium Dome and digital TV in the same year. For those trying to launch digital TV in whatever ... the subsidy for the digital satellite boxes, has still not been approved by Brussels must be causing ... . There is no doubt that selling digital to the British public will be a difficult assignment if you accept ...

 

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