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The Joy of Problems drives Honda forward

12 Nov 2008 | by Joanna Poulton

work. Activity: A "Problem Playground" invited them to solve simple puzzles, with digital ... and technology areas of sites including Yahoo and AOL. Offline activity hit commuter routes, including digital ...

Mercedes-Benz goes mobile to sell used cars

14 Oct 2008 | by Paul Capleton

Challenge: The proliferation of digital media means car buyers increasingly access information

MySpace audience drives Intel music campaign

16 Sep 2008 | by Alastair Little

Strategy This was based on the insight that digital musicians are tech-savvy, pragmatic and generally aged ... single in Universal Music's studios - this is out now on iTunes and all major digital music stores ... MySpace users. Alastair Little, senior digital communications manager, EMEA, Universal McCann ...

Colour of Magic campaign charms viewers

02 Sep 2008 | by Paul McCormack

, within four pillars in the station. Digital and static posters, plus banners on pillars, were used ...

Brylcreem aims to be cool again

10 Jun 2008 | by Rachel Phelan

Client: Sara Lee Household Body Care UK Agency: Manning Gottlieb OMD Planner: Rachel Phelan Strategy We decided to use digital media to reach key influencers. An interactive competition was devised to target MySpace users, with the aim of recruiting an unknown singing star and a band, who would ...

Combine TV and online to boost brand perception say trade bodies

10 Jun 2008 | by Thinkbox and IAB

has been examined in depth, the two trade bodies say. The sample focused specifically on digital consumers ; people who own a digital TV and use broadband internet, and are medium to heavy users of each ... the complementarity of these two most powerful digital media. Guy Phillipson, Chief Executive of the Internet ...

Sports fans move to interactive media says EIAA

09 Jun 2008

New research from the European Interactive Advertising Association (EIAA) shows that digital media...via social networking sites and they are also more likely to have digital technology in their home ... Europe, AdLINK Group, AOL Europe, Microsoft Digital Advertising Solutions, Tiscali, Yahoo! Europe, LYCOS ...

Brand Barometer - Sony camera ad clicks the right boxes

13 May 2008 | by Sundip Chahal

and its new digital single lens reflex camera brand, while showing a moment that photographers might wish ...

Social media consumption challenges traditional media

24 Apr 2008 | by Universal McCann

The global survey notes that in South Korea - "the market that's leading the world in digital ... digital tools in markets as diverse as the USA, Brazil and Pakistan. With 17,000 respondents ... % Podcasts are now mainstream digital content, listened to by 48% "Social media is a mass medium ...

European broadband continues to grow

24 Apr 2008 | by Frost & Sullivan

of digital lifestyles, service providers have begun to focus on providing interactive communication services ...

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