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LONDON - BSkyB is seeking a marketing agency to handle the launch of its Picnic digital terrestrial...The broadcaster has approached several agencies regarding the pitch, which is expected to take place later this month. The brief is likely to include both online and offline communications. Picnic was unveiled by Sky last year, but Ofcom has yet to authorise BSkyB to extend its paid-for TV model to digital ...
a monthly ad-funded digital magazine for the PlayStation network in the US....The deal will enable PlayStation 3 owners to view and download high-definition digital content such as games demos, previews, interviews with developers and strategy guides via their console's broadband connection. The initiative only affects the US so far. However, Future is also in discussions with Sony ...
, comprised press, radio and digital marketing activity. Earlier in the year, Nickelodeon hired its first digital marketing agency, Lean Mean Fighting Machine. The agency was tasked with handling online communications and developing digital strategy, including interactive games, for the broadcaster across its ...
