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DM industry invited to define role in digital age

in the digital age." Entire, whose clients include Tourism Ireland, Littlewoods, P O Cruises and Reader ...

Media Week Essay - Direct Marketing

direct marketing in a digital world. Mail is the only medium that can stimulate five senses at once ... . The icing on the cake is the knowledge that combining the power of digital and direct mail gives the highest ...

Bauer appoints Silverpop to email marketing brief

of its digital marketing drive.

Unite launches online version of member magazine

LONDON - Trade union Unite has appointed digital and data specialist Howse Jackson Marketing...The e-magazine will use Howse Jackson's digital software platform and will be distributed via ... as interactive content such as videos, games and puzzles. Ian Jackson, Howse Jackson's head of digital, said ... . "By creating a digital version, the trade union has shown that not only is it pioneering ...

Digital & Direct: 02 boosts link to rugby team

O2 is bolstering its association with the England rugby union team with an integrated campaign that allows its customers to test themselves against the sport's elite.

Digital & Direct brief: Pearl & Dean links with Tangible Media

Pearl & Dean is linking with Tangible Media to install interactive floor projection systems in UK cinemas. Brands will be able to use the system to interact with cinema-goers via images that respond to people's movements.

Rapier faces repitch for £1.5m Digital UK direct marketing brief

LONDON - Digital UK, the body in charge of managing the switch-off of analogue television...document says that the services required by Digital UK include direct-to-consumer campaign development ... of the switch-off and on digital television alternatives, such as Freeview. As the region-by-region process gets underway, more detailed information will be needed to help consumers to cope. Digital UK already ...

Asda launches digital magazines shop with free offer

LONDON - Asda is offering free digital copies of the top 100 consumer magazines to the first 10...The service will allow customers to purchase digital versions of top UK consumer magazines to download to their computers instantly. The launch will be supported with an introductory offer enabling ... to maximise customers' shopping experience." Sarah Clegg, managing director of John Menzies Digital, says ...

PCMag folds print edition and moves online only

. Young said: "We have been carefully preparing for this step and are fortunate to have a digital business ... , now renamed the PCMag Digital Network, is where PCMag gets over 80% of its profits and has also ... digital version of PCMag will be made available. PCMag follows other well-established titles to make ...

Redwood sells stake in Canadian operations

opportunities in customer communications, whether in print or digital formats, in the United States as well ...

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