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Soup its digital marketing account....The agency picked up the business after a pitch against undisclosed agencies, which was handled by the Haystack Group. Soup will now work with BMI to develop the online brand positioning and digital content strategy as well as consulting on the company s communications requirements across all relevant channels ...
by the Advertising Association's digital media task force....Brands including Burger King have ditched all content aimed at children, but McDonald s has notably refused to do so, arguing that it takes a responsible approach. The task force is working to produce a self-regulatory system for advertising online. Digital advertising was its stated focus ...
Fitness First, the health and fitness chain, has announced a long-term partnership with Realbuzz.com, the lifestyle-based social network, to encourage gym-goers to keep attending by finding people to go with them.
, Sponsor a Puppy. It has been developed by direct-to-digital agency TDA.
Direct marketing agency TDA created the campaign, which marks a shift in focus for the charity. The objective is to enhance Sponsor a Puppy s online presence with a range of digital activity and to test ways of reaching out to cold audiences. Press ads will run in national broadsheets and the Daily ...
Some of them already have experience across a number of marketing disciplines and are digitally...TOBY HORRY, NICK EMMEL - JOINT PLANNING DIRECTORS, DARE Talented digital planners are like gold ... and they are both 'digital natives'. They do what all great planners do and make complex things appear simple." Thiago deMoraes - Digital creative director, CHI & Partners Everybody at CHI & Partners knows who ...
Brearley has been brought on board as associate director to spur the division's European growth. She will work across the agency's healthcare practice clients including key accounts with GlaxoSmithKline and GE Healthcare. 'I will be translating Waggener's digital USP into the healthcare arena ...
WPP s acquisition yesterday of Hong Kong-based digital network Agenda Group and a string of other ...
LONDON - The government has launched a drugs awareness campaign, created by digital agency Profero
LONDON - Bristol-based digital agency Enable Interactive has been briefed to rebuild the website...campaigns to alleviate the suffering of children in war zones across the world, said the digital work helps ... , including Radiohead, the Arctic Monkeys, Coldplay, Feeder, Gorillaz and Keane, from a 7Digital ... Interactive, said: We ll be using digital to build on the incredible connection [War Child Music] already ...
