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The social media voice behind Obama's campaign

22 Apr 2013 | by Chloe Smith

to Laura Olin, from Blue State Digital , the campaign s national social media director, who was one ... the campaign. Often the digital campaigns also corresponded with the successes of the offline campaign ...

Twitter donates top Promoted spot to #OneBoston as people show support online

17 Apr 2013 | by Gordon MacMillan

that have seen people use digital tools for good. In Boston itself, hundreds of locals offered places ...

Campaign Viral Chart: Google dominates top 10

05 Apr 2013 | by Ben Hall

In first position, Google Nose Beta, a service that allows people to search the web and re-create scents digitally, was shared 323,355 times. It was created in-house. Other in-house offerings from Google include a 'treasure map mode' for Google Maps in eighth place and Gmail turned blue ...

Government fraud body launches digital ad campaigns

11 Mar 2013 | by Gemma Charles

The National Fraud Authority (NFA) is rolling out two digital campaigns this week with the aim...The NFA, an executive agency of the Home Office set up to co-ordinate the fight against fraud, has hired WDMP to create a digital advertising campaign aimed at consumers and another for SMEs. Rolling out later this week, the consumer campaign will comprise a digital ad campaign across transactional ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

Think BR: Good data protection law should not throttle innovation

13 Dec 2012 | by Nick Stringer

The European Commission's data protection proposals have the potential to set Europe's digital...As we begin to trawl through the many five digital marketing things to look out for in 2013 ... consumers up in a click hell and stall the UK digital economy by making the data environment so ... Europe s digital agenda back by years. Business will just go elsewhere and we - as consumers ...

Obama's campaign won as it grew out of a web culture

22 Nov 2012 | by Russell Davies

between a digitally native organisation and a purchaser of IT. And, increasingly, it s the difference ...

Refuge "support a friend" by Code Computerlove

20 Nov 2012

The domestic violence charity Refuge has launched an interactive video campaign by the French artist, musician and animated film director Fursy Teyssier and the digital agency Code Computerlove. The YouTube video features a hand-painted-effect animation to help people recognise the signs of domestic ...

US election campaigns

15 Nov 2012

that made the best integrated and targeted use of digital (particularly social) media ... to have been in excess of $6 billion across TV and digital media. And it was a dirty business ...

OgilvyOne captures £50m Department of Health brief

01 Nov 2012 | by Sara Kimberley

The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct...its direct marketing and digital accounts. The decision to consolidate into OgilvyOne is part ... . OgilvyOne will now handle the direct and digital activity across initiatives including the high ...

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