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The competition, devised by digital agency Steel, asks songwriters to create a Greggs Christmas song and submit it on the baker's Facebook page. Lyrics have to be written to the tune of a famous Christmas carol. The winning song will be made into an e-Christmas card and shared on the Facebook page ...
similar number use it to access a social network." Demand for digital grocery coupons is increasing ... focus groups to compile its Digital Shopper Marketing 2010 survey. Consumer desire for a bargain ...
Brydon will appear in a TV ad, created by Leo Burnett, in the guise of comedy newsreader Bruce Bowls. The campaign, which Kellogg said is worth 13m, kicks off today (Monday) and will also run across print, outdoor, radio and digital mediums. Media buying and planning is by Carat. Activity ...
Danone has appointed Agency Republic to handle the UK digital work for its Activia brand....The agency won the business after a competitive pitch and will develop a digital strategy before ... . Agency Republic will work closely with Activia's marketing manager, Corinne Chant, on the digital ... to handle the above-the-line creative. While Danone has not previously been a big spender on digital, its ...
The reintroduction of ChippidyDooDaa pitta chips and SnackaDoodle wholegrain snacks will be supported by a digital and outdoor push. The campaign, expected to kick off in January, will also look to combat criticism from retailers. One supermarket buyer said sales had "not been fantastic". However ...
McCain Foods, the UK-based frozen-food manufacturer, has appointed CMW to handle its digital...be responsible for all digital activity across McCain's portfolio of brands, which includes Oven Chips, Lightly ... is the incumbent on its eCRM business. Gayle While, the head of digital at CMW, said: "McCain is at a really ... of their digital journey is a great accolade." ...
Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire...The agency won the account following a four-month review that involved a number of leading digital ... s appointment comes as Kellogg looks to heavily increase its digital advertising spend in its key European ... digital activity, which will include web build, digital advertising and social media work. Previously ...
Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire...The agency won the account after a four-month review that involved a number of leading digital ... 's appointment comes as Kellogg looks to heavily increase its digital adspend in its key European markets. The cereal company will now use Glue to handle all forthcoming digital activity, including web build, digital ...
Unilever has developed a 10-point manifesto to guide its marketers as its engagement with digital...corporate , do good , and keep it simple . Unilever is also encouraging its marketers to live the digital space, setting them a 10-point digital iQ test each quarter with questions such as do you have a ... s move into digital has been spearheaded by new chief marketing officer Keith Weed, who took over in May ...
ingredient in an array of classic recipes, via a digitally led campaign created by AMV BBDO.
