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Tryton Foods is rolling out its first digital drive to promote its Aunt Bessie's range of frozen
Unilever is believed to have ordered the revamp to counter the popularity of premium ice-cream brands including Haagen-Dazs, Ben & Jerry's, Skinny Cow and Green & Black's, which all experienced double-digit ... of take-home ice-cream sales, but has managed to rack up only single-digit growth since 2001, according ...
doubled its digital media spend in the past five years to £8.1 million. Not bad for an old 'un. Recent ...
The national campaign will break on December 17 and run until December 27. The ads feature four different creative treatments with two 20-second and two 10-second ads running at peak viewing times on analogue, digital and satellite channels. The activity will encompass an intensive 10-day TV ad campaign ...
No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.
Unilever masterbrand Knorr is holding a multimillion-pound digital pitch for the business..., Knorr is believed to be planning to increase its commitment to digital during 2007 as part of an ongoing revamp of its sub-brands. Unilever's roster of digital agencies includes OgilvyOne, Dare, MRM Worldwide ... . Knorr has previously worked with OgilvyOne on a number of digital projects, most recently in 2004 when ...
, head of digital, Argos Brief: Raise awareness of the Argos brand among people who do not currently ... digital campaign for Argos to promote its range of 80s themed toys and increase sales over the Christmas ...
The family-owned business has hired integrated agency Meteorite to handle the project, which represents its most significant commitment to digital. The site, which will launch early next year, is intended to connect with consumers beyond the supermarket by offering daily cooking tips and recipes ...
Integration is an interesting word. Time was it meant "to bring all parts together, to make whole". These days, it's more likely to mean "get your digital ideas out for the lads". In fact, integration's success depends on the strength of the golden thread. The golden thread holds the ideas from all ...
its online advertising account following a five-way pitch that included Albion, Meme Digital, Grand ...
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