20 Dec 2006
Tryton Foods is rolling out its first digital drive to promote its Aunt Bessie's range of frozen
20 Dec 2006
| by Melanie Godsell
Unilever is believed to have ordered the revamp to counter the
popularity of premium ice-cream brands including Haagen-Dazs, Ben &
Jerry's, Skinny Cow and Green & Black's, which all experienced
of take-home ice-cream sales, but has managed to rack up only
single-digit growth since 2001, according ...
14 Dec 2006
| by by Staff
doubled its digital media spend in the past five years to £8.1 million. Not bad for an old 'un.
The national campaign will break on December 17 and run until December 27. The ads feature four different creative treatments with two 20-second and two 10-second ads running at peak viewing times on analogue, digital and satellite channels.
The activity will encompass an intensive 10-day TV ad campaign ...
13 Dec 2006
| by Anne Davis, Managing director, Euro RSCG 4D Digital
No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.
Unilever masterbrand Knorr is holding a multimillion-pound digital pitch for the business..., Knorr is believed to be planning to increase its
commitment to digital during 2007 as part of an ongoing revamp of its
sub-brands. Unilever's roster of digital agencies includes OgilvyOne, Dare, MRM
. Knorr has previously worked with OgilvyOne on a number of digital
projects, most recently in 2004 when ...
08 Dec 2006
, head of digital, Argos
Brief: Raise awareness of the Argos brand among people who do not
digital campaign for Argos to promote
its range of 80s themed toys and increase sales over the Christmas ...
06 Dec 2006
The family-owned business has hired integrated agency Meteorite to
handle the project, which represents its most significant commitment to
digital. The site, which will launch early next year, is intended to connect with
consumers beyond the supermarket by offering daily cooking tips and
01 Dec 2006
Integration is an interesting word. Time was it meant "to bring all parts together, to make whole". These
days, it's more likely to mean "get your digital ideas out for the
lads". In fact, integration's success depends on the strength of the golden
thread. The golden thread holds the ideas from all ...
27 Nov 2006
| by by Noel Bussey
its online advertising account following a five-way pitch that included Albion, Meme Digital, Grand ...