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2002 IPA EFFECTIVENESS AWARDS: GOLD AWARD - EFFECTIVENESS AGENCY OF THE YEAR ABOVE £100M - BMP DDB. SPONSORED BY ITV

It's a fine result for an agency that had to come through its fair share of challenges in 2001, including the loss of accounts such as Vodafone and ITV Digital, and the departure of a creative partnership in the shape of Neil Dawson and Clive Pickering. The criteria on which BMP DDB has picked up ...

Nestle extends Smarties brand with bar launch

The bar, priced 39p, will be available from December 16 in milk and white chocolate flavours as a six-chunk, 49g bar full of Mini-Smarties. A family size 150g bar will also be available in both flavours priced £1.03. The launch campaign will comprise TV, outdoor, press and digital ads through ...

PRIVATE VIEW: Peter Souter is the executive creative director at Abbott Mead Vickers BBDO

of digital goodies shoot out into the sky. A pig, a basketball, a rhino, the space shuttle, some characters ...

Kellogg and Microsoft link up for Encarta on-pack promotion

to promote the computer giant's digital encyclopaedia brand Encarta on packs of Corn Flakes cereal.

PRIVATE VIEW: David Droga, the executive creative director at Saatchi & Saatchi

Writer: Duncan Timms Art director: Will Bates Typographer: Justin Shill Illustrator: Plum Digital ...

'Face/Off' star takes off as Amtrak and a dotcom puppet live another day

it was conceived to promote. In a story that will give hope to ITV Digital's Monkey, the sock puppet has been ...

Unilever signs £320m ITV deal in UK's biggest media contract

of their investment in the disastrous ITV Digital. The Unilever deal is unprecedented in both the spend ...

More bad news for Man Utd as American business gets attacked by clones

While the Football League tries to keep its members afloat by recouping TV rights money from ITV Digital's owners Carlton Communications and Granada, the Office of Fair Trading has rapped Manchester United for fixing the price of football kits. The world's richest football club was named along with 11 ...

THE CLIENT CATALYSTS: FRANK CELLA - Nestle's top global marketing figure wants his agencies to think beyond the usual TV strategies

- the package, the packing crate itself, digital media, CRM and so on. All these forms are too often dismissed ...

Celebrity advertising campaigns boost press coverage

Digital, which despite advertising a nearly collapsed service has won widespread popularity. In seventh ...

 

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