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. 'A lot of what we do at live events is followed up with a digital CRM campaign. Clients are starting ... data, which is then fed to the digital team to send out emails directing recipients to a microsite ...
spearheading the use of the medium. Our digital spend has increased. It now accounts for a larger proportion ... still allocate only a small fraction of media spend to digital. Procter Gamble, which ramped up its digital spend by 162.89% year on year, still dedicated just 1.14% of its overall media budget ...
. However, the current data does not show spend on digital advertising, which is calculated later ... digital spend has doubled for each of the past three years. Our priority is digital, he admits ...
-carbohydrate foods. Warburtons, Hovis, Danone and Flora, which all enjoyed double-digit sales growth this year, have ... and John West have also enjoyed double-digit growth this year as consumers combined the convenience of a ... . Ariel, Carling and Pampers, which all suffered double-digit sales declines, fell prey to this pincer ...
. The gravy, soup, sandwich filler, olive, pasta and cooking sauce categories all posted double-digit growth ...
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