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Mark Ritson on Branding: Premier gets out of a jam

, both of which have enjoyed double-digit annual growth for years. Below are the private-label jams ...

Digital & Direct brief: Dairy Crest rolls out on-pack promotion

Dairy Crest is rolling out an Utterly Butterly on-pack promotion to drive awareness and increase sales. The 'Utterly Irresistiballs' push will give consumers the chance to win one of 10,000 instant prizes.

Pubs face sobering times

-trade tactic. Scottish Newcastle's direct and digital campaign for Kronenbourg 1664, for example, positions ...

Nestle plots European NaturNes baby food launch

in Europe, apart from its water division, posted high single-digit growth. The firm attributed the poor ...

Burger King revamps website

to reaching our target audience and have responded to this by developing out digital strategy over the last ...

Interview with McDonald's chief marketing officer opens Virtual Fair

Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...

DoH assigns digital obesity task to Profero

LONDON - The COI is understood to have hired agency Profero to handle the digital element

Young's rolls out 'Love fish' push

, press and digital media, on the break bumpers for the advertiser-funded TV show Mitch Matt's Big Fish ...

Sainsbury's launches 'bag reminder' text scheme

The initiative, developed in conjunction with digital agency AKQA, enables customers to sign up to receive a weekly 'bag reminder' SMS by texting the usual time and day of their visit to 63838. Sainsbury's has also begun the process of removing free carrier bags from sight at check-outs in stores, although ...

Recent burst in coupon use may hurt brands in longer term

into, whether there is a credit crunch or "simply time for lunch".' As the recession bites, digital ... Robert Thurner, commercial director of mobile marketing agency Incentivated. Moreover, digital channels ... by the supermarket chains over the past few years remains in place, it will be interesting to see where digital ...

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