09 Dec 2008
| by Mark Ritson
, both of which have enjoyed double-digit annual growth for years. Below are the private-label jams ...
25 Nov 2008
Dairy Crest is rolling out an Utterly Butterly on-pack promotion to drive awareness and increase sales. The 'Utterly Irresistiballs' push will give consumers the chance to win one of 10,000 instant prizes.
-trade tactic. Scottish Newcastle's direct and digital campaign for Kronenbourg 1664, for example, positions ...
in Europe, apart from its water division, posted high single-digit growth. The firm attributed the poor ...
to reaching our target audience and have responded to this by developing out digital strategy over the last ...
Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...
LONDON - The COI is understood to have hired agency Profero to handle the digital element
14 Oct 2008
| by Jeremy Lee
, press and digital media, on the break bumpers for the advertiser-funded TV show Mitch Matt's Big Fish ...
The initiative, developed in conjunction with digital agency AKQA, enables customers to sign up to receive a weekly 'bag reminder' SMS by texting the usual time and day of their visit to 63838. Sainsbury's has also begun the process of removing free carrier bags from sight at check-outs in stores, although ...
08 Oct 2008
| by Mary Cowlett
into, whether there is a credit crunch or "simply time for lunch".' As the recession bites, digital ...
Robert Thurner, commercial director of mobile marketing agency Incentivated. Moreover, digital channels ...
by the supermarket chains over the past few years remains in place, it will be interesting to see where digital ...