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The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast...The award recognises the brand that has used digital media to execute innovative ideas ... without sacrificing its premium positioning. Its use of digital has transformed the whole business with collections moved forward so you can buy directly from its digital catwalk. The case for Heineken ...
Starting tomorrow (16 January), the ad is part of a six-week integrated campaign promoting the company s meal-deal offers and a scratch card offer, through TV and digital investment such as Facebook posts. Graeme Nash, head of customer and marketing at Greggs, said: "The new campaign is focused ...
-dancing "dynamic, digital magazine" (Marketing, 14 November). Editing of a different sort put PR agency ...
. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group has called a review of its digital business as it looks to beef up its roster. (Campaign, Thursday 1 ...
Unilever is giving away a crowd-sourced cook book as part of its £6m promotion of its Flora brands, using Facebook and in-store promotions.
Wieden & Kennedy London has created a digital campaign for Cravendale's "epic straws" on
to reduce their risk. The campaign features TV, press, radio, PR, digital and social media activity ...
Sea salt brand Maldon Salt is running its first digital campaign, targeting food enthusiasts...food." Profero was appointed as its first digital and social agency in April. While the brand has ...
in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...
Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective...The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community. "Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots ...
