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Close-Up: Live Issue - Do advertisers need global digital specialists?

Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa...and more money going into the medium, do they need a global strategy for digital rather than an ad hoc ... called global digital pitches in the past six months. As Guy Lambert, the managing director of OgilvyOne London, says: "Clients are starting to ask how digital should relate to the rest of their global ...

Top Performers of 2005: Campaign of the Year - Stella Artois

's (2002); ITV Digital (2001); Skoda (2000). ...

Bullet hired for Jacob's Creek promotional push

and follows the appointment last month of Dare to handle digital advertising for the brand. Dare's work ...

Media: Strategy Analysis - Selling your soul for a Stella Artois

. What we have here is a pure-play digital idea designed to win the respect of opinion-forming groups ... of the target into the sites. Digital has become a way of life for this target, in terms of receiving messages ... helped maintain momentum. As an additional idea, the digital platform and in-bar communications could ...

The Work: New Campaigns - UK

Urquhart. There is also a digital element, created in partnership with Draft London. MOTOROLA - PEBL ... Editor: Angus Wall Post-production: Digital Domain Audio post-production: Mit Out Sound Exposure: Global ...

Peroni seeks shop for digital activity

The brewing giant SAB Miller is hunting for a digital creative agency to work on its premium...Peroni is understood to have contacted four agencies to pitch for the account. The beer brand has previously worked with Mother's digital agency, Poke London. Poke produced online work based on the strategy devised by Peroni's lead creative agency, The Bank. In March, Peroni launched a £5 million ...

Peroni seeks shop for digital activity

LONDON - The brewing giant SAB Miller is hunting for a digital creative agency to work on its...Peroni is understood to have contacted four agencies to pitch for the account. The beer brand has previously worked with Mother's digital agency, Poke London. Poke produced online work based on the strategy devised by Peroni's lead creative agency, The Bank. In March, Peroni launched a £5m integrated ...

Joshua nets £15m Nestle beverages strategy

. The agency will develop integrated activity, including digital, direct marketing and sales promotion, as part ...

The New Model Networks

is also keen to invest further in digital. MEDIA SQUARE The lowdown: Media Square focuses on retail ...

Commodity brands: Make a name for yourself

, the brand has posted double-digit sales growth since launch and is now worth about £63m. In October ...

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