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The company saw 5 per cent knocked off its share price this week as it issued a profits warning and admitted it would not meet its promised double-digit rise in underlying earnings per share. It was, one chief of a Unilever agency network commented, the home-to-roost result of squeezing international agency ...
The Anglo-Dutch consumer goods giant, owner of brands including Persil, Lipton, Dove and Wall's ice cream, warned yesterday that it only expected low single-digit earnings-per-share growth for the year. It had previously predicted earnings-per-share growth in double digits. The company blamed ...
The digital campaign will support the introduction of a range of Halloween-themed drinks called Bat Currant, aiming to drive awareness among young consumers. Product packaging will feature a comic strip about a pair of bats, named Fing and Fang, and will encourage consumers to go online to follow ...
The digital campaign will support the introduction of a range of Halloween-themed drinks called Bat Currant, aiming to drive awareness among young consumers. Product packaging will feature a comic strip about a pair of bats, named Fing and Fang, and will encourage consumers to go online to follow ...
LONDON - Archers is targeting women with an digital advertising push using its 'Something...Targeting women's sites including Handbag , iVillage and Glamour , the ads will use usual formats, along with quizzes, competitions and branded content to engage with its audience. Media planning and buying for the campaign is by Carat Digital. Digital agency Poke London developed the creative, based ...
the "stop spreading company wide emails" option. Digital Media Communications has planned and seeded ...
Tetley is using digital for the first time to support the launch its new range of 12 fruit, herbal
The Asian food brand has overhauled its website to position it as an active community for consumers. The company will promote its URL in ads and on packs for the first time. Sharwood's has appointed Manchester agency Code Computer Love to develop its digital marketing strategy, which will include ...
The Asian food brand has overhauled its website to position it as an interactive community for consumers. The company will promote its URL, www.sharwoods.com, in ads and on packs for the first time. Sharwood's has appointed Manchester agency Code Computer Love to develop its digital marketing strategy ...
,000 digital campaign, including a new site and online advertising....Its incumbent digital agency swamp has created the new site (www.heinzbeanz.com) to promote the rebrand, featuring ads from the TV campaign and spoof out-takes. With the strapline 'The Bean. The Superbean', the push aims to promote the product's health benefits. The site features the 'Superbean ...
