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Heinz backs Beanz rebrand on the web

,000 digital campaign, including a new site and online advertising....Its incumbent digital agency swamp has created the new site (www.heinzbeanz.com) to promote the rebrand, featuring ads from the TV campaign and spoof out-takes. With the strapline 'The Bean. The Superbean', the push aims to promote the product's health benefits. The site features the 'Superbean ...

Profits up 90% at Japanese advertising giant Dentsu

bought digital TV sets ahead of the Athens Olympics. Finance and insurance was the only sector to show ...

Tetley backs specialty tea line with door-drop

-drop campaign will be rolled out across the rest of the UK later in the year. In April, Tetley hired digital ...

DLKW holds on to £11m Burger King business

and is working on a campaign idea to stretch across digital, direct and in-store platforms, as well ... - create a big, populist idea that goes the whole nine yards from TV, to in-restaurant, to digital ...

Direct news: Tetley backs line with door-drop

-drop campaign will be rolled out across the rest of the UK later in the year. In April Tetley hired digital ...

Hip hop impresario Damon Dash plans UK vodka launch

, including his Rocafella record label. The company is also readying an iPod-esque range of digital music players, called Roc Digital, for sale in the US, which could be introduced into the UK next year ...

Hip hop impresario Damon Dash plans UK assault

, including his Rocafella record label. The company is also readying an iPod-esque range of digital music players, called Roc Digital, for sale in the US, which could be introduced into the UK next year. Hip ...

News Analysis: New season, added fizz

has taken back control of the digital marketing rights of its clubs from Premium TV, enabling ...

Branding News brief: Bushmills Whiskey hires Beech2 to produce website

Bushmills Whiskey has charged digital agency Beech2 with producing a global website. The site

Arc lands Johnnie Walker global relationship brief

Digital to create a global website. Johnny Walker comes in Red, Gold, Green and Blue variants. Last ...

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