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JCDecaux wins Masterfoods pan-European outdoor task

24 Mar 2003 | by Claire Billings,

of 2003 looked promising, with FMCG advertisers contributing to an impressive double-digit year ...

Nestle launches £1.6m TV campaign for improved Rolos

21 Mar 2003 | by Jennifer Whitehead,

. Media planning and buying for the campaign, including the press, ambient and digital, is by MindShare ...

BRANDING: Rolo updates strapline in £4m brand overhaul

20 Mar 2003 | by Tania Mason and Ben Bold

will be supported by press, ambient, PR and digital activity, including a web site at rolo.co.uk, which will launch ...

Masterfoods set for £10m work to back Chocollect

20 Mar 2003

will carry a ten-digit code that can be texted or e-mailed to a registration point. As well as instant ...

Guinness uses St Patrick's Day for brand loyalty drive

14 Mar 2003 | by Claire Billings,

database have been contacted via a direct marketing campaign through Tullo Marshall Warren and its digital arm, digital TMW. A direct mail pack targeting 300,000 includes a Guinness-branded pint carrier ... by Carlson Marketing Group, which enables customers to create a digital St Patrick's Day band, which they can ...

ANALYSIS: Sports drinks step up the pace

13 Mar 2003 | by Daniel Rogers

Roethenbaugh, Zenith's research and development director, says: "We are predicting at least double-digit growth ...

BBC drops Sky for own free-to-air satellite service

12 Mar 2003 | by Claire Billings,

's channels on its Sky Digital Network has exploded with the news that the BBC is pulling its channels from...deal with Sky. It will broadcast its eight TV channels, including BBC One, BBC Two and digital channels BBC Three, BBC Four and BBC News 24, on a free-to-air unencrypted digital satellite signal ... of digital satellite receiver. The broadcaster said current and future Sky subscribers will still be able ...

Coke launches interactive campaign on Sky Digital

11 Mar 2003 | by Claire Billings,

LONDON - Coca-Cola GB is launching an interactive TV campaign on Sky Digital to encourage viewers...Sky Digital viewers are asked to enter codes from packs of Coke on the website. In return they receive music credits, which can be exchanged for CDs. A prize draw will give away backstage passes to Coca Cola Red Room events taking place across the UK in locations such as Brighton, London, Cardiff ...

 

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